How to Build Great Relationships: 12 Networking Tips to Expand Opportunities

According to surveys from various recruitment platforms in Vietnam, over 60% of job opportunities come from personal connections rather than just submitting CVs online. This shows that, in today's competitive environment, knowledge alone is not enough – you need to know how to build relationships correctly to expand your opportunities.

Many people hear "networking" and think it's too complicated or only for extroverts. In reality, building relationships is simply about proactively getting to know people, staying in touch, and creating genuine connections with those around you. When you know how to expand your network, job opportunities, business collaborations, or personal development will naturally come your way.

This article will help you understand how to build relationships in work and life, how to approach talented people subtly, and how to turn every encounter into a step forward for the future. If you are looking for new opportunities, a career change, or sustainable career development, this is a skill you cannot overlook.

Effective Networking Strategies in Business

1. Have clear goals for networking
Networking isn't just for fun. To build effective business relationships, you need to clearly define what you want before attending any event.

• Define specific goals: find customers, find partners, or gain experience.

• Set measurable targets, for example: connect with at least 3-5 suitable people.

• Prioritize quality over quantity: one valuable connection is worth more than ten exchanged business cards.

With clear goals, you will be more proactive in communication and more likely to achieve concrete results.

2. Prepare a concise introduction (elevator pitch)
In a business environment, you often have only 30-60 seconds to make an impression. Therefore, prepare a concise introduction beforehand.

• Answer 3 questions: Who are you? What do you do? What value do you bring?

• Use simple language, avoid complex jargon.

• Emphasize benefits rather than just stating your job title.

For example: instead of saying "I work in marketing," say "I help businesses increase sales through effective online marketing strategies." This way, listeners immediately understand the value you bring and are more likely to remember you.

3. Leverage existing relationships to expand your network
Networking doesn't just happen at conferences or large events. Expanding your network can start with people you already know.

• Ask friends, family, or colleagues for introductions when you need to meet the right people.

• Proactively seek advice from experienced individuals in your field of interest.

• Maintain regular contact instead of only reaching out when you need something.

This is the most time-efficient way to build sustainable relationships, especially in the Vietnamese business environment, where personal trust plays a significant role.

4. Focus on long-term value, not just immediate opportunities
Many people fail at networking because they only focus on immediate benefits. To achieve sustainable growth, you should:

• Listen more than you talk.

• Find ways to support others before asking for help.

• Follow up and maintain connections after events (send emails, connect on LinkedIn, schedule coffee chats).

When you approach networking as a process of building professional relationships rather than "seeking opportunities," you will build credibility and unlock many future collaboration opportunities.

Tip 1: Expanding Your Network from Acquaintances

1. Start with your close circle
If you are just starting your career or looking for new opportunities, the safest and most effective way to build relationships is to start with people you know.

• Clearly state that you are looking for a job, clients, or developing a business project.

• Share specific fields, positions, or client groups you are targeting.

• Proactively ask for introductions instead of waiting for them to understand your needs.

In actual business practices in Vietnam, many opportunities come from "internal referrals." Acquaintances are often willing to connect you with suitable people if they understand your goals clearly.

2. Reconnect with old friends and former colleagues
A solid foundation for effective networking lies in existing relationships.

• Message or contact them naturally, asking about their work situation.

• Suggest a coffee meeting or online chat to catch up.

• Focus on rebuilding the connection before mentioning collaboration opportunities.

Maintaining contact helps you create a solid "base network," making it easier to expand your professional relationships.

3. Build a professional online presence
Today, building relationships on LinkedIn and other professional social networking platforms is an essential step.

• Connect with friends and family on LinkedIn to expand your network.

• Update your personal profile clearly: skills, experience, career direction.

• Interact regularly to maintain a professional image.

A good online presence makes it easier for others to introduce you when suitable opportunities arise.

4. Actively ask for introductions and internal information
The goal of how to build business relationships is to create real opportunities.

• Directly ask if they can introduce you to anyone suitable.

• Request information about job openings or potential clients.

• Leverage introductions to build initial credibility.

A referral from an acquaintance can significantly shorten the time it takes to find a job or client.

5. Communicate clearly and specifically
When making contact, clearly state what you need.

• Specify your desired industry or position.

• Briefly present the value you bring.

• Maintain a professional attitude and respect others' time.

A clear, practical approach helps you build credibility and lay the groundwork for sustainable relationships, rather than just seeking short-term benefits.

Tip 2: Quickly Increase LinkedIn Connections

1. Connect with acquaintances first
To build relationships on LinkedIn effectively, start with your existing foundation.

• Add all friends, colleagues, and partners you've worked with.

• Prioritize those who understand your abilities and professional field well.

• Complete your personal profile before expanding your connections.

This step helps your profile gain higher credibility and lays the groundwork for expanding your professional network.

2. Expand through mutual connections
After completing your basic network, leverage mutual connections.

• See who your friends are connected with in your field of interest.

• Send connection requests with a brief, contextual message.

• Mention common ground to increase acceptance rates.

For example: introduce yourself as a former colleague of a mutual acquaintance and express a desire to learn more about their industry. With specific context, the likelihood of a response will be much higher.

3. Always include a personalized message
This is a crucial factor in how to build relationships online.

• Avoid sending blank connection requests.

• Explain why you want to connect.

• Show genuine interest in their work or experience.

A clear, polite 2-3 sentence message can make a big difference in networking on LinkedIn.

4. Leverage LinkedIn to connect without geographical limits
LinkedIn allows you to expand international relationships without being limited by distance.

• Connect with experts in other provinces or countries.

• Suitable for remote workers, freelancers, or online businesses.

• Learn industry trends from larger markets before applying them in Vietnam.

In today's flexible work environment, building relationships via LinkedIn not only helps with job searching but also opens up opportunities for collaboration, learning, and long-term development.

5. If you don't have LinkedIn, start now
For business professionals or those developing their careers, LinkedIn is no longer an option, but a mandatory tool.

• Create a professional profile with clear direction.

• Use a professional profile picture and transparent information.

• Actively interact to maintain a presence.

Serious investment in LinkedIn is a strategic step in building sustainable and professional relationships in the digital age.

Tip 3: How to Prepare a 30-Second Elevator Pitch

1. Understand what an elevator pitch is
An elevator pitch is a brief introduction, about 30 seconds long, that helps others quickly understand who you are and what value you bring. This is an important skill in building relationships and professional networking, especially at job fairs, business events, or partner meetings.

The goal is not to say a lot, but to be concise and to the point.

2. Simple, easy-to-remember 3-part structure
An effective elevator pitch should clearly answer 3 questions:

• Who are you? (Name, field, current position)

• What are you aiming for? (Career goals or new direction)

• What value can you bring? (Skills, experience, specific benefits)

Example structure:
"I am..., currently working in the field of..., and I am aiming for..., with the goal of helping..."

This presentation style helps you build professional relationships at work clearly and professionally right from the first impression.

3. Adapt to each meeting circumstance
You shouldn't use a fixed script for every situation. Be flexible according to the context:

• At a job fair: emphasize career aspirations and relevant skills.

• Meeting a partner or expert: focus on your current project and why you want to discuss it.

• Changing industries: add a short sentence explaining the reason for the change for clarity.

Flexibility helps you increase the effectiveness of professional networking.

4. Keep it short, natural, and impactful
For your elevator pitch to be truly effective:

• Limit it to 3–5 sentences, delivered in about 20–30 seconds.

• Avoid lengthy lists of experience.

• Emphasize value rather than just stating your job title.

Instead of saying "I work in marketing," say "I help businesses increase sales through customer-centric marketing strategies." This makes it easier for the listener to remember and understand your capabilities.

5. Practice before real-world use
A good elevator pitch isn't accidental.

• Write it down, revise it many times to make it concise.

• Practice speaking in front of a mirror to control your tone and pace.

• Test it in small gatherings before using it at large events.

When you are well-prepared, you will be more confident and make a strong impression, thereby enhancing the effectiveness of building lasting relationships in your career and business.

Tip 4: Participate in job fairs effectively

1. Proactively seek out relevant events
To build professional relationships, you need to be in the right places.

• Search for job fairs, business events, and industry workshops on Google, LinkedIn, or Facebook.

• If you're a recent graduate, contact your school's career support center for an updated list of events.

• Prioritize events directly related to your chosen field.

Choosing the right event helps you optimize your time and increase your chances of meeting the right people.

2. Prepare professionally before attending
In networking, first impressions greatly determine your ability to expand your network.

• Dress neatly and appropriately for a professional environment.

• Bring printed resumes or personal business cards.

• Prepare a concise elevator pitch.

Thorough preparation helps you feel more confident when communicating and create a trustworthy image.

3. Research companies and speakers in advance
This is a step many people skip but is extremely important in building effective relationships.

• Find out which companies are participating and what positions they are hiring for.

• Review profiles of speakers or prominent guests beforehand.

• Prepare 1–2 questions related to their activities or recruitment needs.

When you ask specific questions, the person you're speaking with will appreciate your seriousness.

4. Proactively start conversations and find common ground
Networking is not just about handing out resumes; it's about making connections.

• Briefly introduce yourself and your career goals.

• Ask about hiring needs or suitable candidate criteria.

• Find common ground such as the same industry, same school, or shared interests.

Studies on professional relationship building show that shared interests and common experiences are more effective in fostering lasting connections than job titles or immediate benefits.

5. Leverage support if you're new to this
If you're not used to event environments:

• Go with a friend to feel more confident.

• Observe how others communicate before joining in.

• Start with short conversations, then gradually expand.

By participating regularly, you will improve your professional networking skills, thereby increasing opportunities to find jobs, partners, or potential clients.

6. Maintain connections after the event
Networking doesn't end when the event does.

• Send LinkedIn connection requests within 24–48 hours.

• Refer back to the context of your conversation to help them remember you.

• Keep in touch periodically if appropriate opportunities arise.

This consistency helps you turn a brief encounter into a long-lasting and valuable relationship.

Tip 5: Collect and manage business cards correctly

1. Value every connection you make
In relationship building, the biggest mistake is only staying in touch with those you consider "important." Business reality shows that opportunities often come from unexpected connections.

• Receive and save every business card you're given.

• Don't underestimate any position or industry.

• Understand that today they are colleagues, tomorrow they could be partners or client referrers.

Every business card is a potential door for long-term networking.

2. Store and manage information scientifically
Collecting a lot but not managing it well means your network will quickly "die out."

• Store business cards in a dedicated box or separate folder.

• Enter information into your phone or LinkedIn within 24 hours.

• Add notes about the meeting context to easily recall when contacting them again.

Good management helps you effectively leverage your network and improve the quality of expanding business relationships.

3. Diversify your network
A strong network is not just large, but also multi-industry.

• Connect with people in various fields: marketing, finance, operations, HR, etc.

• Proactively talk to people outside your industry.

• Expand into complementary industries that can create synergy.

A diverse network helps you access internal information, market trends, and cross-industry collaboration opportunities.

4. Prepare a professional business card for yourself
If you don't have a business card yet, now is the time to invest.

• Design it simply, clearly, reflecting your area of expertise.

• Include full information: name, title, phone number, email, LinkedIn.

• Print it professionally to make a good first impression.

A business card is often the first touchpoint in building professional relationships, so the image you project on it needs to be clear and trustworthy.

5. Turn business cards into real relationships
A business card is only valuable when you use it.

• Send a connection message after the event.

• Refer back to your previous conversation.

• Suggest collaboration opportunities if appropriate.

When you know how to manage and leverage business cards correctly, your network will grow and become a sustainable competitive advantage in your career.

Tip 6: Ask for introductions to expand your network

1. Leverage your closest relationships
In effective relationship building, strong connections (close friends, trusted colleagues, long-term partners) have the greatest value.

• They understand your capabilities and trustworthiness.

• They are willing to make introductions if they trust you.

• Their introduction carries more weight than you contacting someone directly.

This is a form of vertical networking, helping you reach higher-level individuals within an organization.

2. Clearly define your objective before asking for an introduction
Don't make vague requests. Be specific.

• Who do you want to meet? (CEO, department head, hiring manager…)

• What is the purpose of the meeting? (learn about the industry, seek advice, propose collaboration…)

• What value can you bring to the conversation?

Clarity helps the referrer more easily assist you and increases the likelihood of success.

3. Suggest flexible connection methods
A face-to-face meeting isn't always necessary.

• Ask for a brief 15–20 minute call.

• Ask for their email to send specific questions.

• Suggest an online discussion if appropriate.

A flexible approach helps you maintain a professional image and respect others' time.

4. Leverage introductions for job hunting or sales
In the Vietnamese business environment, internal referrals can determine opportunities.

• Ask friends to introduce you to suitable job openings.

• Request recommendations on LinkedIn to boost your personal credibility.

• Ask for connections to pave the way for a product or service presentation.

A well-placed introduction can significantly shorten the process of expanding professional relationships.

5. Maintain trust after being introduced
When someone introduces you, they are putting their reputation on the line.

• Prepare thoroughly before the meeting.

• Demonstrate professionalism and punctuality.

• Update the person who referred you on the results.

Maintaining credibility not only helps you build trust, but also helps your relationships grow stronger and expand naturally over time.

Tip 7: Keep conversations natural

1. Don't rush into business discussions
In building relationships, a common mistake is focusing too much on business benefits from the start.

• If the other person isn't ready to discuss business, don't force it.

• Continue the conversation naturally.

• Observe their attitude and readiness.

Many people need time to feel comfortable before discussing professional matters.

2. Prioritize human connection over business connection
Sustainable networking begins with empathy and trust.

• Talk about interests, experiences, work environment.

• Find common ground instead of trying to sell an idea.

• Listen more than you speak.

In reality, a friendly 10-15 minute conversation is more valuable than immediately giving an elevator pitch and leaving.

3. Tone down the "sales pitch" in the first meeting
If you constantly talk about your services, products, or collaboration opportunities, the other person might feel pressured.

• Avoid overly dense professional jargon.

• Don't rush to ask for a CV or business card without a connection.

• Focus on building rapport and trust.

When you approach gently, collaboration opportunities will arise more naturally.

4. Build a foundation for long-term collaboration
A quality relationship often develops step by step.

• First meeting to get acquainted.

• Discuss work in more detail later if appropriate.

• Maintain regular contact to stay connected.

This is an important strategy in expanding professional relationships, especially in a business environment where personal trust plays a decisive role.

5. Understand that networking is a process, not a transaction
To build sustainable relationships, you need to change your mindset:

• Not "what can I get from them".

• But "what value can we create for each other".

When you play at the right rhythm, maintain naturalness and respect, your network will grow steadily and bring long-term benefits.

Tip 8: Ask open-ended questions to create connection

1. Prioritize open-ended questions over closed-ended questions
In building relationships, open-ended questions make conversations more natural and deeper.

• Avoid questions that can only be answered with "yes" or "no."

• Ask questions starting with "how," "why," or "what makes...".

• Create space for the other person to share personal experiences.

For example:

• "How has your work been lately?"

• "What made you choose this field?"

Open-ended questions help you maintain a conversation without creating pressure.

2. Show genuine interest
The other person is more likely to feel favorably towards you when they sense sincere attention.

• Listen actively instead of waiting for your turn to speak.

• Nod, give short responses to show you're following the story.

• Ask follow-up questions based on the information they just shared.

This is an important skill in professional networking, as trust always begins with feeling heard.

3. Find common ground from the answers
Open-ended questions are not just for maintaining conversation but also for discovering connection points.

• Pay attention to their mentioned interests, projects, or industry.

• Relate it to your own experiences or interests.

• Skillfully expand the topic if appropriate.

Finding common ground helps to expand sustainable relationships rather than just superficial communication.

4. Be flexible between work and life topics
If it's not time to talk about work, you can still maintain positive interaction.

• Ask about their event experience.

• Discuss holidays, hobbies, or recent activities.

• Keep the atmosphere relaxed before moving on to professional content.

This strategy helps you build a foundation before delving into collaboration.

5. Use questions to keep the conversation flowing
When the conversation stalls, questions are a lifesaver.

• Prepare 2-3 open-ended questions before attending an event.

• Ask questions in a positive and constructive way.

• Avoid sensitive or overly personal questions in the first meeting.

The ability to ask the right questions not only helps you feel more confident but also improves the effectiveness of building relationships in work and business.

Tip 9: Find common ground for lasting connections

1. Actively seek common ground in conversations
In building relationships, common ground is a catalyst that shortens distances.

• Listen carefully to the small details they share.

• Pay attention to schools, industries, hobbies, places they've lived or worked.

• Gently steer the conversation around that common element.

Even a small point of intersection is enough to make a conversation more natural.

2. Exploit common ground to build rapport
When you discover common ground, spend a few minutes delving deeper.

• Discuss experiences at a certain school.

• Talk about a sport or event of mutual interest.

• Share feelings about places you've traveled or worked.

This helps make the conversation more relaxed and makes professional networking less stressful.

3. View networking as an opportunity to connect, not a transaction
If you only focus on finding people who "benefit" you, the connection will lack naturalness.

• Approach events with a mindset of meeting and learning.

• Care about the person before thinking about collaboration.

• Build rapport before discussing opportunities.

This mindset helps you expand business relationships in a sustainable way.

4. Prioritize sincerity over rigid strategies
The other person can sense whether you're talking for personal gain or out of genuine interest.

• Don't force common ground.

• Don't exaggerate or pretend to be interested.

• Choose topics you genuinely understand and are interested in.

When you seek real connections rather than just opportunities, your chances of building a quality network are much higher.

5. Turn small connections into long-term foundations
A pleasant conversation today can be the foundation for future collaboration.

• Remember details exchanged to refer back to when contacting later.

• Send an online connection request with content related to that common ground.

• Maintain light interaction before delving into business.

This strategy helps build sustainable relationships and transforms networking from a chore into a positive, long-term effective experience.

Tip 10: Proactively give to expand relationships

1. Focus on the value you can bring
In building sustainable relationships, an important principle is "give first, receive later."

• Offer to review business plans, proposals, or project budgets.

• Suggest sharing your experience if you have relevant expertise.

• Be ready to provide quick advice when someone needs a professional perspective.

When you present yourself as a problem-solver, you'll be remembered longer.

2. Proactively offer support instead of waiting to be asked
Many people want to help but don't know where to start. Be specific.

• Clearly state which areas you can support.

• If appropriate, offer discounts or an initial free consultation.

• Highlight your past achievements rather than just talking about your skills.

This approach increases the effectiveness of professional networking and builds a trustworthy image.

3. End the conversation with an open message
How you leave a conversation is just as important as how you start it.

• Suggest they contact you if they need support in the future.

• Reiterate your desire to collaborate if there's an opportunity to develop projects.

• Show a willingness to cooperate long-term.

A positive closing helps position you as a helpful resource within the network.

4. Build an image as a "problem solver"
In a business environment, the most memorable person is the one who creates value.

• Focus on solutions rather than selling services.

• Share real-life stories of how you've helped clients.

• Always keep your promises when you commit to helping someone.

This is a crucial strategy for expanding business relationships.

5. Understand that networking is an accumulation process
What you give today may not yield immediate results.

• Patiently build personal credibility.

• Maintain regular contact with those who have helped you.

• Turn every small opportunity into a foundation for larger collaborations.

When you focus on creating value, building professional relationships becomes a long-term asset rather than just a short-term tactic.

Tip 11: Proactively follow up after meeting

1. Follow up within 2–3 days
In how to build relationships, the follow-up step after a meeting determines whether that connection truly develops.

• Send an email or message within 48–72 hours.

• Recall the context of where you met.

• Express your enjoyment of the conversation.

The right timing helps you remain "present" in their memory.

2. Personalize content instead of sending generic messages
An effective message should include specific details.

• Recall the topic you discussed.

• Mention an idea, project, or story that was shared.

• Express a desire to continue connecting in the future.

This helps improve the quality of professional networking and creates an impression that you genuinely care.

3. Follow through on your promises
Personal credibility is built from small details.

• If you promised to send documents, include them in the follow-up email.

• If you mentioned an article or information source, attach it immediately.

• Do not delay or forget your commitments.

This consistency helps strengthen sustainable relationships.

4. Propose clear next steps
Don't just stop at a greeting.

• Suggest a coffee meeting when they have time.

• Propose a short call for a more in-depth discussion.

• Offer your assistance if they need it.

A concrete next step helps prevent the relationship from "cooling off."

5. Turn one meeting into a long-term opportunity
Many people miss opportunities simply by not following up.

• Save contact information and notes on what was discussed.

• Maintain periodic contact (every 3–6 months if appropriate).

• Monitor their activities on LinkedIn to interact at the right time.

Proper follow-up is an important step in expanding work and business relationships, helping a brief meeting become a real collaborative opportunity in the future.

Tip 12: Let your network grow naturally

1. Connect outside of work environments
In how to build relationships, interactions outside the boardroom often create a stronger foundation.

• Go to lunch, coffee, or participate in joint activities with new colleagues.

• If clients share common interests (sports, events, workshops), suggest joining them when appropriate.

• Utilize informal occasions to get to know each other better on a personal level.

Natural familiarity helps expand business relationships without feeling opportunistic.

2. Don't just reach out when you need an opportunity
If you only show up when you need a job or to pitch a service, the connection will lack depth.

• Maintain regular contact even without a specific purpose.

• Engage with content they share on LinkedIn.

• Send congratulations or respond when they achieve something new.

Sustainable networking comes from consistent presence, not sudden appearances.

3. Give each relationship time to grow
Building a network is not a "speeding up" process.

• Don't push for collaboration until there is enough trust.

• Accept that not everyone will become a long-term partner.

• Focus on quality rather than quantity of connections.

Time and consistency are crucial factors in building professional relationships.

4. Keep expectations realistic
Not everyone you meet will bring a big opportunity.

• Some relationships will remain casual.

• Others may develop after many years.

• Don't judge the value of a relationship too early.

A long-term mindset helps you avoid disappointment and maintain motivation.

5. Understand that a strong network requires patience
A quality network is formed through many meetings and interactions.

• Focus on building trust before seeking benefits.

• Demonstrate stability and professionalism over time.

• Invest in relationships like a long-term investment.

When you let networking develop naturally, your network will become a sustainable asset supporting your career and business for years to come.

Networking isn't just about career fairs

1. Utilize familiar spaces around you
In how to build relationships, opportunities don't just appear at career fairs or large events.

• Cafes, bars, and co-working spaces are easy places to meet new people.

• Proactively strike up conversations when there's a natural common ground.

• Maintain an open attitude instead of just focusing on your usual group.

Many business relationships start from very casual conversations.

2. Participate in community activities
Activities outside of work help you connect in a more relaxed way.

• Volunteer to meet people who share your values.

• Join a skills club, book club, startup group, or professional association.

• Join a sports team or hobby group.

This environment helps expand professional relationships without creating pressure.

3. Connect through shared interests
When you and others have common interests, building trust happens faster.

• Discuss activities, tournaments, or community projects.

• Maintain contact after the event ends.

• Gradually shift from personal conversations to collaboration opportunities if appropriate.

This is an effective strategy for sustainable networking.

4. Change your mindset about networking
Networking is not always about exchanging business cards.

• See every meeting as a learning opportunity.

• Prioritize human connection over work benefits.

• Build a positive personal brand in every environment.

When you are proactive and open in various settings, building work and business relationships will become a natural, long-term, and more effective process.

References

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Translated by: Sidney Bailey Hoang.