How to Become a Plus-Size Model: 3 Tips for Becoming a Plus-Size Model

In the past 10 years, the plus-size model industry has grown strongly worldwide, with thousands of major fashion campaigns prioritizing body diversity. According to many industry reports, over 60% of women do not have a "standard size" body, but the demand for plus-size fashion advertising continues to increase annually. This opens up a real opportunity for those looking for how to become a plus-size model without having to conform to traditional thin standards.

If you ever thought "I'm not good enough to be a model," this article will help you look at the issue more realistically. Here, you'll understand what a plus-size model is, what you need to prepare to start, which path is suitable, and how to approach agencies smartly. The content is written simply and clearly, focusing on practical experience – helping you save time and avoid common misconceptions when entering this field.

Secret 1: Requirements to become a plus-size model

Requirement 1: Measurements and height you need to know to be a plus-size model

Understand your height and body measurements

• This is the first and most important step when pursuing plus-size modeling.

• Each modeling niche has different requirements, so you need to clearly identify which direction suits you to avoid wasting time applying to the wrong places.

Common requirements for each type of plus-size model

• Print model

  • Height typically around 1m73 or above

  • Common sizes: 12–18

  • Suitable for advertising, lookbooks, magazines, online brands

• High fashion / runway model

  • Height typically around 1m75 or above

  • Common sizes: 10–20 or 22

  • Requires good stage presence, walk, and performance ability

• Fit model

  • More flexible height, around 1m65–1m75

  • Usually fixed to one size (commonly size 18)

  • Main job is to try on clothes for designers, no public performance required

• Commercial model

  • No height restrictions

  • Common sizes: 12–18

  • Most accessible for newcomers, often appears in advertisements, TVCs, social media

Still have a chance if not "standard size"? Yes.

• The above figures are reference standards, not strict rules

• In reality, the plus-size modeling industry always has exceptions, especially in the Asian and Vietnamese markets

Alternative paths if you are not the "standard size"

• Local commercial model

• Fit model

• Parts model (hands, legs, shoulders, back…)

• Photoshoots for plus-size fashion shops, niche brands, specialized boutiques

Advice from real-world experience in the industry

• Don't try to force yourself into an unsuitable standard

• Measure accurately, keep clear records, and choose the right segment from the start

• Knowing your place in the plus-size modeling market will help you get hired more easily, work long-term, and develop more sustainably

Requirement 2: Body care when pursuing plus-size modeling

Maintain a healthy and balanced overall physique

• For plus-size models, health and a neat appearance are more important than weight.

• Skin, hair, teeth, and nails need to be well-cared for as these are easily scrutinized in photoshoots and commercials.

• The body needs to be toned and flexible to pose beautifully and work long hours, not to be thin.

Drink enough water daily

• The common recommendation is about 2 liters of water/day (equivalent to 8 glasses of 250 ml).

• Drinking enough water helps keep skin smooth, hair healthy, reduces fatigue, and supports natural weight control.

• It's best to spread out water intake throughout the day, don't wait until you're thirsty to drink.

Regular exercise to maintain shape

• Minimum weekly goals:

  • 150 minutes of moderate-intensity activity (brisk walking, swimming, light cycling)

  • Or 75 minutes of vigorous-intensity activity (running, intense cardio)

  • Or a combination of both

• You don't need to train too hard, what's important is to maintain consistency so your body is toned and flexible for posing.

Eat healthy, prioritize natural foods

• Should choose:

  • Fresh fruit, green vegetables

  • Lean meat, fish, eggs

  • Whole grains

• Limit:

  • Fast food, processed foods

  • Fatty meats

  • Sweets and sugary foods

• Scientific eating helps improve skin, maintain a neat physique, and sustain energy for a plus-size modeling career.

Real-world experience in the industry

• Agencies and brands aren't looking for "lifeless plus-size," but rather healthy, confident, and professional plus-size.

• Regular body care is the most long-term and cost-effective investment for a modeling career.

Requirement 3: Build body confidence for plus-size models

Understand and accept your own body

• Self-confidence is a key factor in whether you'll have a long-term career as a plus-size model.

• You need to understand your body shape, proportions, and feel comfortable with your current size.

• When you lack confidence, it will be very evident in your eyes, posture, and posing in front of the camera.

Practice positive body mindset every day

• Actively eliminate familiar negative thoughts such as:

  • “I’m too fat”

  • “I’m not good enough”

• Replace them with positive affirmations, spoken out loud:

  • “I love this body”

  • “My body is healthy and valuable”

  • “I am confident with my curves”

• Repeating them frequently helps you sustainably change your perception of yourself.

Focus on what you love about your body

• Choose a part you feel good about, for example: arms, thighs, chest, shoulders, or unique features like freckles.

• Speak clearly, specifically, and positively, such as:

  • “I really like my thighs when I wear these pants”

• This helps you gradually build a sense of familiarity and confidence when posing.

Appreciate body function rather than just appearance

• Instead of just judging beautiful or ugly, look at what your body allows you to do:

  • Your legs help you walk, exercise, dance, and work

  • Your arms help you pose, express, and communicate better in front of the camera

• Gratitude for your body helps you naturally exude positive energy – something photographers and brands highly value.

Realistic perspective from modeling experience

• Successful plus-size models are not those who are "not insecure," but rather those who know how to manage and overcome insecurity.

• Confidence comes from daily practice, not temporary emotions.

• When you are truly comfortable with your body, the camera will "feel" it.

Secret 2: Prepare a portfolio for plus-size models

Step 1: Research plus-size modeling agencies before applying

Thoroughly research agencies that recruit plus-size models

• Not all agencies work with plus-size / curve models, but the number of agencies with this division is increasing.

• Some large international agencies like Ford Models and Wilhelmina Models have dedicated plus-size model departments.

• When researching agencies, you should check:

  • Do they hire plus-size models?

  • Their focus segment (commercial, runway, fit model, etc.)

Analyze the profiles of models working with the agency

• Check the list of plus-size models currently signed with that agency.

• Note down basic information such as:

  • Height

  • Body measurements

  • Their typical photoshoot styles and work

• This helps you quickly assess whether the agency is a good fit for your body type and career goals, instead of applying blindly.

Proactively learn about industry pioneers

• Learn about prominent plus-size models, photographers, and stylists.

• For example, you can read about Melissa Aronson – considered one of the world's first plus-size models.

• This knowledge helps you:

  • Understand how the industry operates

  • Clearly define your desired path

  • Make a good impression on agencies by demonstrating seriousness and thorough preparation

The plus-size modeling industry is experiencing strong growth

• Changing consumer demand is forcing many brands to diversify their model images.

• According to some designers in the industry, more and more companies are hiring curve models to align with the actual market.

• Currently, large retailers like Target and Walmart have adopted plus-size mannequins, indicating that this trend is not temporary.

Practical insights from model management experience

• Agencies value candidates who understand the market more than those who simply "like being a model."

• Thorough research before applying helps you:

  • Choose the right agency

  • Increase your chances of getting a response

  • Avoid unnecessary time and cost

Step 2: Avoid scams when seeking a plus-size modeling agency

Only work with reputable, verified agencies

• Before contacting them, take time to check the agency's official website and media channels.

• Reputable agencies typically disclose their team, managed models, past projects, and clear contact information.

• Becoming familiar with the "appearance" of a professional agency will help you identify less transparent entities.

Be absolutely wary of requests for upfront payment

• If someone asks for a fee to meet, to audition, or to be accepted into an agency, this is a high-risk sign.

• In the modeling industry, agencies do not charge models upfront fees for job opportunities.

Do not pay to create a lookbook or find jobs

• Managers or legal representatives only receive commissions after you get booked.

• Offers like "pay a fee to create a lookbook" or "pay to be introduced to jobs" typically do not come from legitimate agencies.

• A lookbook, if needed, will be produced when there is clear direction and transparent costs, not as a mandatory condition for acceptance.

Be cautious of talent promoters and dubious online agencies

• Beware of individuals or websites that promise:

  • "Promoting you online for quick fame"

  • "Free or paid profile listings to be seen by many brands"

• Being "listed on a website" does not guarantee real job opportunities and rarely provides long-term value.

Safety principles from model management experience

• Agencies earn money from the contracts you secure, not from your pocket.

• All professional agreements have clear contracts and transparent terms.

• If you feel rushed, pressured to pay, or promised things too easily, stop and double-check the information.

Step 3: How to build an agency-ready plus-size model portfolio

Understand the true role of a model portfolio

• For plus-size models, a portfolio is like a "job application."

• Agencies and brands evaluate you almost entirely based on images, not introductions.

• A portfolio needs to be clear, honest, and accurately represent your current physique.

Invest in proper test shoots (testing)

• Test shots are specifically for your portfolio, not artistic photos or social media posts.

• You should shoot with a photographer experienced in working with models.

• It is recommended to have:

  • A professional makeup artist

  • A hairstylist who understands model styling

• Actual costs typically range from around 200–500 USD, depending on the photographer and team.

Two mandatory types of photos for your portfolio

• Headshots

  • Shoulder up, clearly showing your face and skin

  • Can be bare-shouldered or wearing simple clothing such as:

    • A plain camisole

    • A thin cardigan

    • A plain colored shirt

  • Avoid cluttered accessories and heavy makeup

• Full body shots

  • Full body shots to showcase your figure and proportions

  • Clothing should flatter your figure but not hide your shape

  • Most suitable are:

    • Solid colors

    • No logos, no large patterns

  • The goal is for the agency to clearly see your true physique.

Principles for choosing outfits, hair, and makeup

• Prioritize simplicity and naturalness

• Clothing:

  • Solid colors

  • Clean, well-fitting silhouettes

• Hair and makeup:

  • Light, clean, everyday look

  • Avoid overly fashionable or edgy styling

• Agencies want to see the "real you," not an overly edited version.

Practical experience in plus-size model management

• The simpler the portfolio, the more easily an agency will trust it.

• Beautiful photos that don't accurately reflect your true shape will cost you opportunities in the casting round.

• A clear, standard portfolio will get you more callbacks for test shoots than elaborate but impractical photos.

Step 4: Practice posing before going to castings and portfolio shoots

Understand your body shape and movement capabilities

• Before attending open calls or portfolio shoots, practice is essential.

• You need to clearly identify your body shape, strengths, and the most suitable angles for yourself.

• The goal is to know how to pose to make your body look balanced, natural, and vibrant in front of the camera.

Utilize mirrors and lighting for self-practice

• Stand in front of a mirror to observe how your body changes when you turn, raise your arms, or shift your weight.

• Try different types of lighting, such as:

  • Strong light

  • Soft light

  • Warm indoor light

  • Colored light

• This helps you identify which type of lighting highlights your skin and facial features.

• Also, experiment with different camera angles: from above, from below, straight on, and tilted, to find your most photogenic angles.

Maintain distance between your limbs and body

• When posing, don't press your arms and legs against your body.

• Always keep your arms and legs slightly away from your body to create space.

• This technique helps the body look more streamlined, and the arms and legs appear slimmer and more toned in photos.

Control your neck, jaw, and head movements

• Always extend your neck naturally, avoiding shrugging your shoulders or looking down.

• Slightly tilt your jaw towards the camera for a more defined face.

• Practice turning your head to know your limits before your nose obscures your cheekbones, to avoid an unbalanced face.

• Repeat these movements regularly in front of a mirror until they become natural reflexes.

Practical experience in plus-size modeling

• Professional models don't "pose spontaneously," it's the result of consistent practice.

• When you control your body, the photographer will have an easier time working and will appreciate you more.

• Practicing beforehand helps you feel confident, reduces stress, and perform well from the very first shoots.

Tip 3: Plus-size model casting experience

Step 1: Attend plus-size model agency open calls correctly

Actively find and participate in suitable open calls

• Check if the agency you're interested in organizes open calls or direct castings.

• Before attending, carefully read the specific requirements of each agency, as each will have different criteria.

• Proper preparation helps you avoid being rejected simply for lacking basic information.

Prepare simple but flattering outfits

• Choose neat, presentable clothing that clearly shows your true figure.

• Safe suggestions:

  • Jeans + plain tank top

  • Or a simple, neutral-colored dress

• Avoid overly flashy clothes, busy patterns, large logos, or overly fashionable styles that distract attention.

• The goal is for the agency to clearly see your body shape, proportions, and presence, not your personal fashion taste.

Be ready with multiple outfit options if requested

• Some agencies may ask you to bring 2–3 of your best outfits.

• These outfits should be slightly different in style but still adhere to the criteria: simple, presentable, and flattering.

• Being prepared in advance helps you be proactive and demonstrate professionalism.

Bring photos but do not submit originals

• Agencies may ask you to submit a portfolio or polaroid photos.

• Prepare prints or copies; absolutely do not submit original photos.

• In reality, submitted casting photos are often not returned, so you need to keep the originals for other opportunities.

Practical tips for open calls

• Punctuality, a calm demeanor, and cooperation are as important as appearance.

• Agencies appreciate models who understand the process, are well-prepared, and are easy to work with.

• A well-prepared open call can open up more opportunities than you think.

Step 2: Submit plus-size model applications via email correctly

Contact agencies via email when there are no open calls

• If an agency doesn't hold direct castings, the most common way is to submit your portfolio online or via email.

• Most agencies only require basic information, not complex portfolios.

• Submitting correctly and completely helps your application be reviewed faster and prevents it from being overlooked.

Content to include in the email

• Just prepare:

  • 2–3 clearest photos (usually headshot and body shot)

  • Current body measurements

  • Clear contact information

• Do not send too many photos or large files as they are easily overlooked.

Personal information to include with photos

• On the back of printed photos or in the email content, include full:

  • Full name

  • Height

  • Weight

  • Bust – waist – hip measurements

  • Age

  • Hair color

  • Eye color

  • Phone number

  • Email

  • Contact address

• The clearer the information, the easier it is for the agency to evaluate and respond.

Important notes from practical experience

• Measurements should be accurate and up-to-date, not rounded or estimated.

• Concise, polite, and to-the-point emails are always valued more than lengthy ones.

• A clear application shows you are serious and understand professional practices in the plus-size modeling industry.

Principles to increase your chances of getting a response

• Submit in the format requested by the agency

• Do not spam multiple times in a short period

• Be patient waiting for a response, as agencies often filter applications in batches

Step 3: Build relationships in the plus-size modeling industry

Networking is a decisive factor if you are serious about the profession

• For plus-size models, skills and appearance are not enough without industry connections.

• Networking helps you access agencies, understand the real market, and open doors to opportunities that aren't publicly advertised.

• Long-time professionals often have an advantage not because of luck, but because they know how to connect with the right people at the right time.

Actively participate in events and casting calls

• Find and attend casting events, workshops, and industry gatherings in fashion and modeling.

• This is where agencies, photographers, and stylists often appear to discover new faces.

• Meeting in person helps you:

  • Understand an agency's working style

  • Assess if that environment suits you

Connect with other plus-size models

• Networking is not just about talking to agencies, but also about building relationships with peers.

• When you know other models, you can:

  • Learn about reputable agencies

  • Get practical advice from those who came before you

  • Have opportunities for internal referrals

• In the modeling industry, word-of-mouth information is far more trustworthy than advertising.

Maintain a professional attitude in every conversation

• When meeting agency representatives, introduce yourself concisely, clearly, and to the point.

• Example of appropriate wording:

  • "Hello, I'm [Your Name]. I've been modeling for a while and am looking to develop as a plus-size model. I find your agency a great fit for my profile. May I leave my information and photos?"

  • "Hello, I'm [Your Name]. I've heard many good things about your agency, especially the projects you've done with photographers and stylists in the industry. I would love to have the opportunity to collaborate. May I send you my portfolio for review?"

Golden rules for networking in modeling

• Always be polite, calm, and respect the other person's time

• Don't talk too much, don't show off

• Have your information and photos ready to submit immediately if requested

• Even if an opportunity doesn't arise immediately, leave the impression of being easy to work with and serious

A realistic perspective from model management experience

• Many plus-size models get jobs not because they are "the most outstanding," but because they are remembered at the right time.

• Effective networking doesn't require many people, just the right ones.

• Every professional conversation can be a step forward in your career.

Important principles before pursuing plus-size modeling

Thoroughly research the industry and agencies before deciding

• Before pursuing a career as a plus-size model, you need to understand how this industry operates.

• Learn how agencies operate, their selection criteria, and real opportunities in your target market.

• Early research helps you determine whether a modeling career truly suits your personality, goals, and circumstances, rather than just following emotions.

Always be confident in your body

• Body confidence is not just an advantage; it's the foundation for a long-term career.

• If you're not comfortable with your body, it will show in your poses and communication.

• Plus-size models are chosen for their aura, energy, and confidence, not for trying to hide flaws.

Don't be persuaded to spend too much on portfolio photos

• When starting out, you don't need to invest expensively in your photos.

• Some places exploit the desire to become a model by pressuring you to take expensive photos that offer no real value.

• An effective portfolio is one that is up to standard, authentic, and suitable for the agency, not an expensive one.

Be wary of vague model casting calls

• Be cautious of "model search" advertisements on radio, print media, magazines, or unofficial sources.

• Many such announcements are actually intended to charge fees, sell courses, or offer photography services.

• Before contacting, always thoroughly check the entity behind it and the true purpose of the casting call.

Practical insights from industry experience

• A successful plus-size model is someone who understands the industry, understands themselves, and knows how to protect themselves.

• Taking things slow but steady will help you avoid risks, save costs, and build a more sustainable career.

• When you are clear-headed and well-prepared, true opportunities will come at the right time.

References

1. http://www.plus-model-mag.com/2012/05/
   what-options-do-i-have-if-i-do-not-meet-the-criteria-for-plus-size-modeling/
2. http://www.mayoclinic.org/healthy-lifestyle/fitness/
   expert-answers/exercise/faq-20057916
3. http://www.womenshealthmag.com/life/boost-body-confidence
4. http://www.essence.com/2014/07/03/how-break-plus-size-modeling
5. http://www.plus-model-mag.com/2012/05/
   what-is-testing-and-do-i-need-photos-as-an-aspiring-plus-model/
6. http://www.plus-model-mag.com/2012/05/what-types-of-pictures-should-i-be-using-to-present-myself-to-agencies-or-prospective-clients/
7. http://petapixel.com/2013/05/24/
   dear-model-posing-tips-for-how-to-look-your-best-in-photographs/

Translation: Rowan Hudson Le.