How to Write an Industry Analysis Report: 3 Skills for Detailed Reporting

Given that more than 70% of businesses fail due to misjudging the market and competitors, mastering how to write an industry analysis report is no longer an option—it's a mandatory requirement if you want to build a sustainable business plan.

An industry analysis report is not merely a compilation of information. It is a tool that helps you:

• Understand industry trends, competitive intensity, and growth potential

• Accurately identify competitors and your business's position

• Analyze target customers and actual market needs

• Persuade investors, banks, and partners with clear data

If you are looking for specific guidance on how to prepare an industry analysis report, this article will help you understand the essence of the problem, what data to collect, and how to build a logical, easy-to-implement report structure.

After reading, you can confidently prepare a complete industry analysis report to support your business plan or fundraising efforts professionally and effectively.

Skill 1: How to find industry analysis data sources

Step 1: Define the scope of the industry report

1. Determine whether to analyze the entire industry or a specific segment

• Analyze the entire industry when you need an overview: market size, growth rate, long-term development trends.

• Analyze a segment when the business only serves a specific customer group or a specialized product line.

• For example: instead of researching the entire technology industry, you can focus on the sales management software segment for small and medium-sized enterprises.

Defining the correct scope helps you avoid being vague and optimize content according to the objectives of the market analysis report.

2. Identify comparable business groups

After selecting the scope, clearly list:

• Companies offering similar products or services

• Businesses leading market share

• Direct and indirect competitors

This is the core of competitor analysis. If you don't identify the correct comparison group, the collected data will lack practical value.

3. Consider inter-industry factors

Many industries are influenced by other markets. Therefore, when performing industry analysis in a business plan, you need to ask:

• What technology, raw materials, or platforms does your industry depend on?

• Are there any related markets experiencing strong growth or decline?

• Do consumer trends in other industries affect demand for your product?

For example, a game development company needs to analyze not only the overall game market but also the PC, console, and mobile game markets separately. This is how to broaden your perspective in professional industry analysis report preparation.

4. Keep the scope narrow enough for depth

A common mistake when writing an industry analysis report is trying to cover too much. In reality, investors appreciate:

• Specific data instead of general information

• In-depth analysis of one segment rather than a broad but shallow enumeration

• Clear identification of opportunities and risks within the chosen scope

Defining the correct scope from the outset will ensure that all subsequent content is coherent and logical.

Step 2: Find industry data from government agencies

1. Prioritize data from official statistical agencies

When conducting industry research, look to:

• National statistical agencies

• Ministries and departments directly managing the sector you are analyzing

• Government open data portals

• Macroeconomic and industry-specific reports

In Vietnam, you can refer to:

• General Statistics Office

• Ministry of Planning and Investment

• Ministry of Industry and Trade

• State Bank of Vietnam

• Industry associations

These sources often provide data on market size, growth rates, number of businesses, import/export turnover, and consumption trends—this is a crucial foundation for market analysis reports.

2. Utilize specialized reports for each industry

Many government agencies publish:

• Quarterly/annual industry reports

• Economic outlook reports

• Industry growth forecasts

• Statistics on investment and capital flows

This data helps answer common "People Also Ask" questions such as:

• Does this industry have potential?

• What are the industry trends for the next 5 years?

• What is the average growth rate?

When citing in an industry analysis report, clearly state the source and publication year to increase credibility.

3. Search smartly using appropriate keywords

If you don't know where to start, you can search using the structure:

• “Industry statistics + industry name”

• “Industry report + year”

• “Market data + specific sector”

• “Government data + industry name”

For example: "Vietnam retail industry statistics 2024" or "Ministry of Industry and Trade logistics industry report".

Using the right keywords not only helps you find accurate data but also helps you understand how users are searching for information about that industry—a crucial factor in market and industry trend analysis.

4. Compare data across multiple sources

To improve the quality of an industry analysis report in a business plan, you should:

• Cross-reference data between agencies

• Check for discrepancies over the years

• Analyze reasons for growth or decline

A report is truly valuable only when you not only provide figures but also explain their significance to the business.

Step 3: Compile independent research for the industry report

1. Gather at least two independent market research reports

When conducting industry research and market analysis, you should:

• Find reports from reputable market research firms

• Consult reports from industry associations

• Review in-depth analyses from consulting firms or financial institutions

• Prioritize reports with specific data and clear research methodologies

These reports often provide information on market size, customer behavior, consumption trends, market share of businesses, and growth forecasts—crucial factors in a professional industry analysis report.

2. Verify the methodology and reliability of the data

Not all reports are equally valuable. When compiling data, consider:

• Year of report publication

• Scope of the survey

• Sample size of the study

• Data collection methods

In preparing an industry analysis report, citing sources without evaluating their quality is a common mistake. Investors are often more interested in how you select and process data than just looking at numbers.

3. Selectively consult internal experts

Insights from your company's sales, marketing, or senior management teams can help you:

• Understand the competitive landscape

• Identify changes in customer behavior

• Uncover potential opportunities and risks

However, when including them in a market analysis report, note that you should:

• Clearly differentiate between factual data and personal opinions

• Compare internal opinions with external data

• Avoid drawing conclusions based solely on intuition

Internal opinions should serve as supplementary information, not a substitute for independent data.

4. Synthesize and cross-reference to create an objective perspective

After gathering multiple sources, a crucial step in writing an effective industry analysis report is to:

• Compare differences between reports

• Analyze reasons for data discrepancies

• Extract well-founded general trends

Synthesizing from multiple sources not only enhances objectivity but also gives the report analytical depth, improving its ability to answer queries such as "what is needed for industry analysis" or "where to get data sources for an industry report."

Step 4: Utilize data from industry associations

1. Identify the correct industry associations

Each industry may have one or more different associations. When conducting industry analysis in a business plan, you should:

• Find associations representing businesses within the industry

• Identify associations by specific segment

• Check if the association publishes an annual report

For example, in the technology sector, there might be a software association, an e-commerce association, or an information security association. Each organization will provide a different perspective for the market analysis report.

2. Collect industry reports and professional publications

Associations often publish:

• Annual industry overview reports

• Statistics on the number of member businesses

• Development trend forecasts

• Analysis of policies affecting the industry

These are important data sources that help you answer common questions such as:

• Is the industry growing or saturated?

• What difficulties are businesses in the industry facing?

• How do new policies impact the industry?

These contents help make how to write an industry analysis report in-depth and realistic.

3. Follow industry publications and newsletters

In addition to official reports, you should:

• Read regular association newsletters

• Follow specialized workshops and seminars

• Refer to industry magazines or internal publications

Information from these sources helps you understand the competitive landscape, technological changes, and market behavior — core elements in industry research and competitor analysis.

4. Cross-reference association data with other sources

While associations are reliable sources, you still need to:

• Compare with data from state agencies

• Cross-reference with independent research reports

• Check the publication year and survey scope

A professional industry analysis report not only synthesizes information but also evaluates and selects data relevant to business objectives.

Step 5: Refer to academic research

1. Find research in academic databases

When conducting in-depth industry research, you can:

• Search on Google Scholar

• Find research papers in economics, management, and marketing journals

• Use keywords like: "industry analysis + industry name", "market structure + specific sector", "industry growth factors"

These studies often analyze:

• Industry structure

• Competitive models

• Factors affecting growth

• Consumer behavior by market

This is an important supplement to make the market analysis report more in-depth compared to simply compiling statistics.

2. Utilize encyclopedias and specialized documents

In addition to individual research papers, you should refer to:

• Specialized encyclopedias

• Industry analysis documents published by research organizations

• Monographs on industry structure and strategy

These documents help you:

• Understand the industry's history

• Identify development cycles

• Determine common business models

This is an important foundation when implementing the overview section in how to write an industry analysis report.

3. Filter information for applicability

Important note: academic research is often highly theoretical. When incorporating it into an industry analysis report for a business plan, you need to:

• Filter out content that can be practically applied

• Summarize concisely and clearly

• Directly relate it to your business

The goal is not to prove you've read a lot of material, but to prove you understand the industry systematically.

4. Clearly cite sources to increase credibility

In an industry analysis report, you should:

• Clearly state the author or research organization

• Specify the publication year

• Cite precise data

This helps increase credibility, especially when the report is used for fundraising or presented to strategic partners.

Step 6: Synthesize and verify industry data

1. Compile core industry metrics

When building a market analysis report, prioritize the following data groups:

• Total industry revenue by year

• Average growth rate

• Number of active businesses

• Workforce size

• Market share of leading businesses

This is the foundation for assessing the scale and competitiveness in industry analysis.

2. Analyze customer scale and purchasing trends

A professional industry analysis report should not only discuss businesses but also clarify:

• Size of the target customer base

• How purchasing behavior changes over time

• Frequency of product/service use

• Emerging consumption trends

This data helps you answer common questions like "Does the industry still have potential?" or "What are the upcoming market trends?".

3. Cross-reference data from multiple sources

To ensure accuracy in how to write an industry analysis report, you should:

• Compare data between state agencies and private reports

• Check for discrepancies between years

• Verify important figures before including them in the official report

If there are significant differences, explain the reasons instead of ignoring them.

4. Clearly state sources and publication years

A common mistake when writing an industry analysis report for a business plan is not citing sources clearly. To increase credibility:

• State the name of the organization or publishing agency

• Specify the statistical year

• Avoid using outdated or undefined data

Investors often meticulously check the data section. Transparent sourcing demonstrates professionalism and a realistic understanding of the industry.

5. Translate data into strategic insights

After compiling, don't just stop at the numbers. In the industry analysis report, you need to:

• Identify upward or downward trends

• Evaluate opportunities and risks

• Directly relate them to your business's strategy

Data is only valuable when analyzed and linked to actionable directions. This is what makes an industry analysis report not just informative, but also highly strategic and persuasive.

Skill 2: Building an effective industry analysis framework

Step 1: Determine the target market size

1. Understand the "relevant market size" correctly

Many people confuse the total market with the market that a business can actually exploit. In a market analysis report, it is necessary to identify:

• Not the entire industry market

• Not all theoretical potential customers

• But a specific segment suitable for your product/service

For example: if a business sells electric cars, the relevant market is not the entire automotive industry, but the total sales of electric cars within a defined geographical area and time.

This is a core step in industry analysis and target market identification.

2. Calculate market size in 2 ways

To increase persuasiveness in an industry analysis report for a business plan, market size should be presented in two forms:

• Monetary value (estimated total annual revenue)

• Unit volume (total number of products/services consumed annually)

For example:

• 200 billion VND per year

• 30,000 products consumed annually

Presenting both indicators concurrently helps investors easily visualize growth potential.

3. Clarify calculation assumptions

In how to write an industry analysis report, all figures are based on assumptions. Therefore, it is necessary to:

• Clearly state the geographical scope (national, regional, city)

• Identify specific customer groups

• Specify the calculation period (annually, quarterly)

• Present the data sources used

This is especially important for new products or rapidly growing markets. If the assumptions lack a basis, the entire analysis will be questioned.

4. Relate market size to realistic opportunities

After determining the size, in your industry analysis report, you should answer:

• What percentage of market share can the business capture?

• What is a realistic revenue level for the next 3–5 years?

• Are market entry barriers high?

The goal is not just to prove the market is large, but to prove the business has an opportunity to capture a portion of that market.

Step 2: Analyze industry trends

1. Assess changes in market size over time

When conducting industry analysis and market forecasting, you need to clearly answer:

• How has the market size changed in the last year?

• What is the average growth rate over the past 5 years?

• Does the 10-year cycle show expansion or contraction?

Comparing over time helps you identify:

• Whether the industry is growing steadily

• Entering a saturation phase

• Or in decline

This is important content in a strategic market analysis report.

2. Forecast future growth rates

A professional industry analysis report should provide data-driven forecasts, not based on intuition. It needs to clarify:

• Projected growth rate for the next 3–5 years

• Growth scenarios: conservative, moderate, optimistic

• Factors that could alter the forecast

This section helps answer common queries like "which industries have potential in the next 5 years" or "future industry trends."

3. Analyze the impact of technology and globalization

In how to write an industry analysis report, two factors that cannot be overlooked are:

• Technological innovation: automation, artificial intelligence, digital transformation

• Globalization: international competition, supply chains, e-commerce

It is necessary to assess:

• Will technology reduce costs or change business models?

• Will foreign companies enter the market?

• Are competitive barriers getting higher or lower?

This section demonstrates the depth of industry understanding.

4. Consider legal factors and the economic environment

In an industry analysis report in a business plan, you should assess:

• Will new policies support or restrict the industry?

• Will interest rates, inflation, exchange rates affect costs?

• Will legal regulations change industry entry barriers?

Analyzing the economic context at global, national, and local levels helps provide a comprehensive perspective for the report.

5. Assess demographic changes and consumer behavior

A factor often overlooked in target market analysis is demographics. You need to ask:

• Are new customer segments emerging?

• Are income, age, and lifestyles changing?

• Which direction are consumption habits shifting?

For example: an increasing young population can boost the technology and entertainment industries; an aging population can expand the healthcare industry.

Step 3: Analyze industry entry barriers

1. Assess the current level of competition

One of the most common barriers in industry analysis is competitive pressure. You need to consider:

• Number of active competitors

• Degree of market share concentration

• Presence of large enterprises, strong brands

• Marketing and brand building costs

If the market is already dominated by many businesses, the cost to gain market share will be very high.

2. Consider initial capital investment requirements

In many industries, the biggest barrier is capital. When preparing a market analysis report, clarify:

• Cost of machinery and equipment investment

• Cost of factory or infrastructure construction

• Working capital requirements

• Expected payback period

For example, high-tech or microchip manufacturing industries require millions of dollars in capital investment for production lines. This is a natural barrier that limits the number of businesses that can participate.

3. Analyze personnel and expertise barriers

Not all industries can easily recruit suitable personnel. In how to write an industry analysis report, you need to assess:

• Supply of highly skilled labor

• Level of competition in recruitment

• Personnel costs

• Requirements for specialized training

If the industry requires engineers, technical experts, or high-tech personnel, businesses will have to compete not only for customers but also for talent.

4. Evaluate legal factors and patents

Legal barriers may include:

• Specific business licenses

• Inspection regulations, technical standards

• Patents and intellectual property rights

• Import or export restrictions

In an industry analysis report in a business plan, thorough analysis of the legal framework helps forecast risks and compliance costs.

5. Distinguish between entry barriers and expansion barriers

Beyond new entry, you need to consider:

• Is it easy for existing businesses to scale up?

• Are the costs of increasing production high?

• Can the industry infrastructure support rapid growth?

This is an important factor when assessing long-term potential in market analysis and investment opportunities.

Step 4: Analyze key competitors

1. Identify and describe the largest competitors

First, in the market analysis report, you need to list:

• Market share leaders

• Direct competitors (same segment)

• Indirect competitors (substitute products)

For each competitor, analyze:

• Annual revenue

• Number of employees

• Main product/service portfolio

• Customer segments they serve

This is the foundation of competitor analysis in the industry.

2. Analyze business strategies and recent moves

A professional industry analysis report should not only present data but also assess:

• Recent expansion, merger, or investment deals

• Upcoming new product launches

• Changes in business models

• Geographic market expansion

Monitoring these moves helps you predict the industry's direction and prepare appropriate competitive strategies.

3. Evaluate marketing strategies and brand coverage

In how to write an industry analysis report, you should consider:

• Do competitors advertise on TV, radio, print media, outdoor billboards?

• Do they invest heavily in online advertising, social media, SEO?

• What is the frequency and scale of their marketing campaigns?

From there, you need to assess:

• Does your business have enough resources to compete at the same level?

• Can you choose a niche strategy instead of direct confrontation?

This section is especially important when building a market entry strategy.

4. Analyze supply chain and production

Competitive advantage comes not only from marketing but also from operations. In an industry analysis report in a business plan, you should assess:

• Do competitors produce in-house or outsource?

• Do they have an advantage in raw material costs?

• Do they own patents or proprietary technology?

• Are there legal risks or dependence on large suppliers?

These factors can create long-term advantages or potential risks.

5. Learn from competitors' successes and failures

An important part of industry and competitive analysis is learning lessons:

• Did competitors fail due to wrong pricing, wrong segment selection, or poor management?

• Which of their products succeeded and why?

• What were customers' positive or negative feedback points?

The goal is not to copy, but to innovate. Learning from others' mistakes helps businesses save on experimentation costs and reduce risks.

Step 5: Position the business within the industry

1. Direct comparison with competitors

In an industry analysis report, businesses should be compared with key competitors based on:

• Current revenue

• Growth rate

• Market share

• Customer segments served

• Product or service advantages

Comparing based on specific data makes the industry and competitive analysis objective and reliable.

2. Identify core competitive advantages

A professional industry analysis report needs to clearly state:

• Whether the business has proprietary technology

• Whether there is a cost advantage in production

• Whether there is a strong distribution network

• Whether there is a loyal brand or customer community

Competitive advantages must be tied to data and operational reality, not just general statements.

3. Be frank about weaknesses and limitations

To meet the criteria of transparency and reliability in how to write an industry analysis report, it is necessary to be honest about:

• Limited capital scale

• Insufficiently strong human resources

• Low brand recognition

• Dependence on a large customer group

Investors often value honesty more than overly optimistic analyses.

4. Link to market trends and opportunities

In an industry analysis report for a business plan, it should be clear:

• Which industry trends are beneficial to the business

• Whether entry barriers help protect the company's position

• Whether the business can capitalize on changes in consumer behavior

Connecting industry data with company strategy gives the report a clear strategic direction.

5. Present a comprehensive positioning picture

Finally, the positioning section should answer three questions:

• What stage of the industry development cycle is the business in?

• What factors does the company compete on?

• What is the potential for market share expansion in the next 3–5 years?

A complete industry analysis report not only describes the market but also demonstrates the business's actual position within the overall picture. When you clearly highlight advantages, acknowledge limitations, and link them to specific strategies, the report will be more convincing to investors and shareholders.

Skill 3: How to present an industry analysis report

Step 1: Write the introduction and identify the industry cycle

1. Start with an overview of the industry

Begin with a short paragraph outlining:

• The history and development of the industry

• Important growth milestones

• Major changes in technology or business models

This section helps readers understand how the industry has developed and its current stage. In a market analysis report, specific data should be used instead of general descriptions.

2. Present the scale and scope of operations

After the history section, clarify:

• Total industry revenue size

• Number of active businesses

• Geographical scope (global, national, regional)

• Main production centers and key consumer markets

This is fundamental content in industry analysis and market size, helping readers visualize the level of competition and potential.

3. Position the business within the industry context

Once there is an overall picture, the next step in how to write an industry analysis report is to:

• Briefly introduce the business's position

• Identify the segment the company serves

• Point out opportunities arising from industry trends

This section needs to directly connect market trends with business proposals to clarify why the current timing is appropriate.

4. Determine the industry development cycle

An important part of an industry analysis report in a business plan is to determine which stage of its lifecycle the industry is in:

• Emerging industry: still very new, low growth but long-term potential

• Growth industry: stable growth above 5% annually

• Restructuring industry: business mergers, many companies leaving the market

• Mature industry: growth rate declines to below 5%

• Declining industry: no growth for a long period

Correctly identifying the cycle helps forecast:

• Level of competition

• Expansion opportunities

• Appropriate strategy (acceleration, defense, cost optimization, or product innovation)

5. Connect industry cycle with business strategy

The end of the introduction should answer:

• If the industry is growing, how will the business expand its market share?

• If the industry is mature, how will the company compete with differentiation?

• If the industry is restructuring, what are the opportunities for acquisition or partnership?

An effective industry analysis report not only describes the past and present but also clearly identifies the development stage to build strategies appropriate to market realities.

Step 2: Conduct industry market analysis

1. Assess industry growth rate

In a market analysis report, clarify:

• Average growth rate over the last 3–5 years

• Growth forecast for the next 3–5 years

• Comparison with the overall economic growth rate

An industry is considered attractive when it has stable growth higher than the market average. This is an important indicator in industry analysis and investment opportunities.

2. Analyze product and technology trends

A professional industry analysis report needs to point out:

• Which products/services are leading trends

• Whether new technologies are changing business models

• Whether businesses in the industry are undergoing strong digital transformation

Technology trends and product innovation often determine long-term growth rate and competitiveness.

3. Identify factors affecting competition

In how to write an industry analysis report, factors such as:

• Degree of market concentration

• Emergence of new competitors

• Pressure from substitute products

• Impact of policies and legal regulations

This section helps readers understand the general competitive structure before delving into the analysis of individual competitors in later sections.

4. Describe the overall competitive landscape

At a high level, in an industry analysis report for a business plan, clarify:

• Whether the industry is dominated by a few large businesses

• Whether many small businesses compete on price

• Whether entry barriers are high or low

The goal is to provide an overview, not overly detailed, as later parts of the business plan will delve deeper into analysis.

5. Assess industry attractiveness

An industry is considered "healthy" when it has:

• High and stable growth

• Relatively good profit margins

• Stable customer base

• Entry barriers that are not overly complex

Conversely, caution is needed with industries that are:

• In prolonged decline

• Low profit margins

• Fierce price competition

• Tightly controlled by legal regulations

An effective industry analysis report not only describes the market but also provides a clear assessment: whether this industry is worth investing in and why. This gives the business plan a strong strategic foundation and increases its persuasiveness to investors.

Step 3: Analyze target customers in the industry

1. Identify key customer groups

First, clarify:

• Who are the main target customers?

• What age group do they belong to?

• What is the average income?

• Where do they live?

Depending on the industry, it can be divided into:

• Individuals or businesses

• Mass market or high-end customers

• Urban or rural markets

Clear segmentation makes the industry and target market analysis specific and avoids generalization.

2. Describe demographic and behavioral characteristics

A professional industry analysis report should analyze:

• Average age of customers

• Occupation and income level

• Lifestyle and consumption habits

• Factors influencing purchasing decisions

In addition to demographic information, clarify:

• What problems are they facing?

• What are their real needs?

• How much are they willing to pay?

This is the foundation for developing product and marketing strategies.

3. Put yourself in the customer's shoes

In how to write an industry analysis report, an effective approach is:

• How do they learn about the product?

• What options do they compare before buying?

• What makes them trust or doubt?

Analyzing the customer journey helps businesses understand how to create a competitive advantage, especially in an environment with many competitors.

4. Assess the potential for expanding the customer base

In addition to the current customer group, in the industry analysis report in the business plan, consider:

• Are there any new, untapped customer segments?

• Can the product be adjusted to suit different segments?

• Is there an opportunity to attract customers from competitors through price, quality, or service advantages?

This section helps demonstrate a long-term development mindset instead of just focusing on the current market.

5. Connect customers with business strategy

An effective industry analysis report must answer:

• How deeply does the business understand its customers?

• What specific problems does the product solve?

• Are the marketing and sales strategies aligned with consumer behavior?

When analyzing customers based on actual data and behavioral insights, the report will be more convincing and better support long-term competitive strategies.

Step 4: Propose development strategies in the industry analysis report

1. Develop specific and measurable goals

In the industry analysis report in the business plan, goals need to be clear and data-driven, for example:

• Target revenue in the next 1-3 years

• Expected growth rate

• Target market share

• Number of new customers each year

Goals should be directly linked to the market size previously analyzed to ensure practicality.

2. Establish a timeline for implementation

A professional industry analysis report not only states goals but also includes an implementation plan:

• Phase 1: Product launch or improvement

• Phase 2: Expansion of distribution channels

• Phase 3: Strengthening marketing and brand building

• Phase 4: Optimizing operations and expanding market share

Dividing by milestones helps investors clearly see the ability to control and manage growth.

3. Propose marketing and sales strategies

In how to write an industry analysis report, clarify:

• Main customer outreach channels (online, offline, distribution partners)

• Brand positioning strategy

• Competitive pricing or differentiation policy

• Estimated marketing budget

The strategy must be consistent with the characteristics of the target customer and the competitive landscape previously analyzed.

4. Orient product and resource development

A sustainable growth strategy in industry analysis and business strategy needs to consider:

• Product improvement or portfolio expansion

• Application of new technologies

• Recruitment and training of suitable personnel

• Building a management team with sufficient capacity for scaling up

This section helps demonstrate the business's readiness to seize opportunities from industry trends.

5. Conclude with clear action guidance

The final part of the industry analysis report should bridge to the detailed business plan. It can be presented in the following way:

• Current market conditions create favorable opportunities

• The business has advantages that align with industry trends

• Therefore, implementing the business proposal is necessary and well-founded

An effective industry analysis report does not just describe the market, but must lead the reader to strategic conclusions: what the business should do next, within what timeframe, and with what specific goals.

Step 5: Edit and optimize the industry analysis report

1. Maintain appropriate length for intended use

Typically, an effective industry analysis report should be about 2-3 pages long when:

• It is part of a business plan

• Presented to investors

• Included with funding applications

If the document stands alone, you can:

• Add detailed data tables

• Include statistical appendices

• Analyze each segment in depth

Adjusting the length must be based on the audience and purpose of use.

2. Eliminate redundant and unnecessary content

When reviewing the market analysis report, it is necessary to:

• Delete general descriptive paragraphs without data

• Combine overlapping ideas

• Shorten long, difficult-to-understand sentences

• Only retain data that impacts investment decisions

A good industry analysis focuses on strategic information, not rambling.

3. Prioritize decision-making information

In how to write an industry analysis report, keep:

• Market size and growth rate

• Level of competition

• Entry barriers

• Technology trends and customer behavior

• Company's position in the industry

These factors directly affect profitability and risk.

4. Optimize structure for readability and understanding

To improve the quality of the industry analysis report in the business plan, it is recommended to:

• Clearly separate sections

• Use specific illustrative data

• Provide clear headings for each section

• Ensure each paragraph focuses on one main idea

Investors often read quickly and look for important information. A clear structure helps increase persuasiveness.

5. Recheck accuracy and data sources

Before finalizing, make sure to:

• Recheck data and statistical years

• Ensure sources are clearly cited

• Cross-reference key figures

A high-quality industry analysis report is not only concise but also accurate and well-founded.

Concise Industry Analysis Report

Conduct thorough research before finalizing

• Gather quantitative and qualitative data from government agencies, independent reports, industry associations, and academic research.

• Cross-reference all figures (revenue, market share, growth, customer base) to ensure accuracy.

• Clearly state the source and year of publication for each piece of data to enhance credibility according to E-E-A-T criteria.

Prioritize the end of the report — conclusions and recommendations

• The final section is where it transitions from "analysis" to "strategy": outline short-term goals, KPIs (revenue, market share), implementation roadmap, and key risks.

• Clearly state key assumptions (geographical scope, customer segments, product adoption rate) — every forecast must be based on transparent assumptions.

More than just a research report — it's a corporate positioning document

• Every data point, insight, and recommendation must aim towards a single goal: positioning the company's competitive advantage.

• Clearly identify existing advantages, limitations to overcome, and specific actions (marketing, product, human resources, capital) to turn analysis into business results.

Final check before submission

• Review the logical flow of the text, eliminate redundant information, and ensure the report is concise (2–3 pages if integrated into a business plan).

• Verify legal aspects, patents, supply chain risks, and factors that could distort forecasts.

• Prepare a comprehensive data appendix so investors can check details as needed.

References

1. Bizfluent. (n.d.). The importance of industry analysis. Retrieved from https://bizfluent.com/info-7747775-importance-industry-analysis.html
2. Entrepreneur. (n.d.). How to conduct an industry analysis. Retrieved from https://www.entrepreneur.com/article/241074
3. Indeed Editorial Team. (n.d.). How to do an industry analysis. Retrieved from https://www.indeed.com/career-advice/career-development/how-to-do-an-industry-analysis
4. U.S. Small Business Administration. (n.d.). Market research and competitive analysis. Retrieved from https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis
5. University of British Columbia, Sauder School of Business. (n.d.). Industry analysis. Retrieved from https://sba.ubc.ca/business-basics/beginners-guide-business-research/industry-analysis
6. Queensland Government. (n.d.). Plan and conduct market research. Retrieved from https://www.business.qld.gov.au/running-business/marketing-sales/market-customer-research/plan-conduct

Translation: Ashley Wright Nguyen.