Effective ways to attract customers: 3 practical marketing tips

According to many market surveys, over 70% of small businesses in Vietnam struggle with attracting new customers and retaining old ones. In an increasingly competitive landscape, having a good product is not enough. Businesses need to know how to effectively attract customers, from refining products and building a professional image to promoting them to the right target audience – both online and in-store.

This article will help you understand strategies to attract potential customers, increase organic referrals, and optimize marketing costs. The content focuses on practical, easy-to-apply solutions, suitable for the current search and purchasing behavior of Vietnamese consumers.

How to effectively attract customers

Build a professional, conversion-optimized website

• Design a clear, user-friendly website that loads quickly on both mobile and desktop.

• Optimize for SEO with keywords such as effective customer attraction methods, attracting online customers, increasing potential customers.

• Invest in content that solves customer problems rather than just introducing products.

• Include clear calls-to-action: register, leave information, receive free consultation.

A website is not just for show; it's a platform to build credibility and convert visitors into actual customers.

Build a strong social media presence

• Choose the right platform for your target audience: Facebook, TikTok, Zalo, or Instagram.

• Post regularly, focusing on sharing value: guides, experiences, real stories.

• Respond quickly to comments and messages to build trust.

• Combine with paid advertising when needed to expand reach and find new customers faster.

Social media is a crucial channel in the strategy to attract online customers, especially with Vietnamese users who spend a lot of time on these platforms daily.

Understand your target customer profile clearly

• Determine age, gender, income, and living area.

• Learn about their search habits and purchasing behavior.

• Analyze their needs, pain points, and reasons they are willing to spend money.

• Adjust content, images, and sales messages to suit each group.

By understanding customers correctly, you can optimize marketing messages and improve the effectiveness of your customer attraction strategy instead of broadcasting widely.

Implement promotions and loyalty programs

• Create discount codes for new customers to encourage their first purchase.

• Develop a points program or special offers for returning customers.

• Send personalized offers via email or message.

• Clearly communicate the benefits of joining the program.

A reasonable promotion policy helps increase conversion rates and supports long-term customer retention, reducing the cost of acquiring new customers.

Organize events or mini-games to attract attention

• Organize product launch livestreams, experiential workshops, or expert sharing sessions.

• Create simple mini-games that require participants to share, comment, or tag friends.

• Prepare practical prizes directly related to the product or service.

• Collect participant information for follow-up after the event.

These activities help increase brand recognition, create natural interaction, and expand the potential customer base.

Tip 1: Prepare an effective customer attraction plan

Step 1: Customer persona

Survey current customers to collect real data

• Send short surveys via email, Zalo, or directly in-store.

• Ask for basic information: age, gender, marital status, occupation.

• Find out estimated income level and living area.

• Add questions about their shopping habits and reasons for choosing your product.

Data from current customers is the most accurate source to define target customers and optimize your customer attraction strategy.

Analyze work life and personal interests

• What industry do they work in, what is their work environment like, are they busy?

• What do they care about outside of work: family, travel, investment, health?

• Where do they usually look for information: Google, social media, professional communities?

• What makes them willing to spend money or switch brands?

Understanding their life context helps you build marketing messages that accurately meet their needs instead of making assumptions.

Build an Ideal Customer Persona

• Identify demographic factors: age, gender, income, region.

• Clarify psychographic factors: personality, values, attitude towards products.

• Identify the "pain points" they are experiencing and want to solve.

• Name and specifically describe a representative customer archetype.

Building a clear persona helps businesses focus resources on the group of people most likely to buy, thereby enhancing the effectiveness of attracting potential customers and reducing wasted advertising costs.

Step 2: Expand to new customer segments

Clearly define new customer segments to target

• Specifically decide if you want to target younger or older groups.

• Analyze market data to see if that group genuinely needs the product.

• Compare their search behavior, access channels, and spending levels.

Defining the right new customer segment helps businesses avoid spreading resources too thin and optimize the effectiveness of effective customer acquisition methods.

Adjust marketing messages to suit age groups

• For younger groups: prioritize fast, visual, trending content, using short videos and social media.

• For middle-aged or older groups: focus on reliability, quality, warranty, and long-term benefits.

• Use language, images, and examples relevant to each group's daily life.

Appropriate messaging increases attraction and improves conversion rates when seeking new customers.

Change communication channels based on consumption habits

• Younger groups are often active on TikTok, Instagram, YouTube.

• Older groups tend to use Facebook, Zalo, or search on Google.

• Consider combining online and offline if customer groups have direct purchasing habits.

Choosing the right channels makes the potential customer attraction strategy more effective and saves on advertising costs.

Continuous testing and optimization

• Run small campaigns before expanding the budget.

• Monitor reach, engagement, and purchase rates.

• Adjust content and offers based on actual feedback.

Expanding to new customer segments is an opportunity for long-term growth, but it is only effective when businesses clearly understand the behavior and preferences of each segment.

Step 3: Customer needs as the focus

Build strategy based on what customers want to buy

• Analyze sales data to know which products sell well, which price points are most chosen.

• Monitor customer feedback, reviews, and questions to understand actual desires.

• Prioritize product development and messaging around market needs, not subjective feelings.

In all effective customer attraction methods, the decisive factor remains the fit between the product and actual needs.

Adjust product catalog according to affordability

• If most customers prioritize prices under 500,000 VND (or under 20 USD), increase the proportion of products in that price range.

• Reduce the number of high-priced products if the sales rate is low or only serves a small group.

• Create more economical versions or value bundles to increase accessibility.

When prices are appropriate, conversion rates will be higher, and the potential customer attraction strategy becomes more effective.

Balance between profit and market demand

• Don't just look at the high-profit margins of expensive products.

• Calculate overall profit based on sales volume.

• Focus on fast inventory turnover to maintain a stable cash flow.

Customers only return when they feel the product meets their needs and budget. Businesses that listen and adapt flexibly will have a long-term advantage in finding new customers and retaining old ones.

Step 4: Invest correctly to increase visibility

Increase budget for business location

• If selling offline, prioritize locations in densely populated areas, near schools, offices, or main roads.

• If selling online, invest in "prime digital locations" like an SEO-optimized website or high-ranking e-commerce store.

• Analyze rental costs versus potential revenue before deciding to expand.

A good location helps the brand appear more often to customers, strongly supporting effective customer acquisition methods.

Increase marketing budget with control

• Allocate budget for Google, Facebook, and TikTok ads based on the target customers' search behavior.

• Invest in quality content: SEO articles, videos, and professional images.

• Monitor CPA and ROAS to ensure marketing costs generate actual profit.

Marketing is not an expense, but an investment to expand your potential customer base if measured and optimized correctly.

Upgrade image and presentation experience

• Improve packaging, product display, and store space.

• Synchronize brand identity from logo and colors to communication style.

• For online, optimize website interface, clear product images, and detailed descriptions.

Professional presentation helps increase credibility, thereby improving conversion rates and supporting a sustainable customer acquisition strategy.

Step 5: Analyze competitors to optimize your strategy

Observe and record competitor marketing strategies

• Visit their website to see how products are presented, sales messages, and calls to action.

• Monitor social media to analyze which content generates the most engagement, shares, and comments.

• Observe their promotions, paid ads, or offline activities.

This helps you understand how the market operates and learn what truly effective customer acquisition methods are.

Analyze whether they are targeting the right customer segment

• Is their content appropriate for the target customers' age, income, and interests?

• Are the visual style and language suitable for the segment they are targeting?

• Are their website and social media optimized for user experience and search?

By thoroughly evaluating, you will know which strategies help them attract potential customers and which are not optimized.

Learn but do not copy

• Do not copy competitors' content, images, or messages.

• Select their strengths, such as content creation, promotional campaigns, or SEO optimization.

• Adjust them to fit your brand positioning and unique advantages.

The goal is not to become a copy of your competitors, but to upgrade your strategy based on what the market has proven effective. By analyzing and adjusting smartly, you will build a sustainable and distinctive customer acquisition system.

Secret 2: Basic marketing strategies to increase customers

Step 1: Choose a suitable business location

Prioritize locations with high target customer traffic

• Survey the density of passersby at different times of the day.

• Ensure the area attracts your ideal customer group.

• Avoid choosing a crowded place that doesn't match your target audience.

A crowded but wrong-segment location will not support an effective customer acquisition strategy.

Evaluate traffic and parking factors

• Check if the storefront is easily visible from a distance.

• Consider if it's a one-way or two-way street, and if parking is convenient.

• Ensure there is ample and safe parking.

Convenience directly affects the decision to visit a store, especially for quick shoppers.

Analyze surrounding businesses

• See if adjacent stores have the same customer segment.

• Prioritize areas with complementary business models, not excessively direct competition.

• Observe if customers from surrounding stores are likely to become your potential customers.

A suitable business ecosystem will help increase natural reach and reduce marketing costs.

Step 2: Invest in professional signage

Design signage consistent with your brand

• Use a consistent logo, colors, and fonts with your website, fanpage, and packaging.

• Ensure the message is concise and easy to read from a distance in 3-5 seconds.

• Avoid overcrowding with too much information, which can be distracting.

Consistent visual identity helps increase brand recognition and effectively supports an effective customer acquisition strategy.

Prioritize visible location and size

• Place the sign at eye level or slightly higher for easy viewing from afar.

• Ensure it is not obstructed by trees, utility poles, or other billboards.

• If on a main road, consider a large enough size to make an impression as customers pass by.

Clear signage helps increase brand recall and naturally attracts potential customers.

Invest in quality materials and lighting

• Choose durable, weather-resistant materials to prevent rapid deterioration.

• Use LED lights or spotlights if operating in the evening.

• Regularly inspect to ensure the sign is always clean and illuminated.

Signage is not just a nameplate, but a direct marketing tool at the point of sale, playing a crucial role in attracting customers and building a professional image long-term.

Step 3: Organize effective discount programs

Plan promotions with clear objectives

• Define objectives: clear inventory, increase brand awareness, or attract new customers.

• Select suitable products for discounts, prioritizing high-demand items.

• Set specific timeframes to create a sense of scarcity and encourage quick purchasing decisions.

A well-executed discount program is a powerful tool in an effective customer acquisition strategy.

Carefully calculate costs and profits

• Determine cost of goods, operating expenses, and marketing budget.

• Calculate profit margin after discount to ensure no loss.

• Estimate the sales volume needed to break even or make a profit.

Discounts should not just be about "attracting customers," but also ensuring stable profits and cash flow.

Optimize promotion messaging

• Clearly state the discount amount and specific benefits instead of general announcements.

• Use searchable phrases like attractive promotions, shocking discounts, limited-time offers to increase online visibility.

• Combine promotion on website, social media, and at the point of sale.

When well-planned, a discount program not only boosts short-term sales but also expands the potential customer base and supports a long-term customer acquisition strategy.

Step 4: Organize events or contests to attract customers

Brainstorm event ideas suitable for your customer segment

• Choose formats such as grand openings, open houses, workshops, seasonal parties, or in-store mini-games.

• Ensure the theme is directly related to the products or services you offer.

• Clearly define objectives: increase brand awareness, attract new customers, or stimulate purchases.

A well-prepared event will strongly support an effective customer acquisition strategy and create a professional impression.

Synchronized promotion before the event

• Announce at least 7-14 days in advance on your website, social media, and in-store.

• Use signs, banners, and standees to attract passersby.

• Emphasize special offers valid only during the event.

Good promotion helps increase attendance and expand the potential customer base.

Create interactive activities and attractive offers

• Organize raffles, lucky draws, or small contests.

• Prepare product-related gifts to increase conversion potential after the event.

• Encourage customers to take photos and check-in to spread awareness naturally on social media.

Interactive activities help enhance experience and brand recall.

Collect information for post-event follow-up

• Prepare registration forms or online forms to collect emails and phone numbers.

• Ask for customer permission to send promotional information or follow-up consultations.

• Categorize data to implement remarketing campaigns.

Proper data storage and usage help maintain long-term communication and optimize the effectiveness of customer acquisition rather than just creating a short-term effect.

Step 5: Implement loyalty and referral programs

Build clear loyalty programs

• Implement loyalty cards, stamp cards, or discount vouchers for future purchases.

• Specify the rules: how many purchases are needed to get a gift or what percentage discount.

• Clearly communicate benefits from the very first purchase to encourage repeat visits.

This program helps increase purchase frequency and is an important part of a long-term strategy for effective customer attraction.

Create a referral bonus policy

• Offer discount codes to both the referrer and the referred person.

• Provide free gifts or products when a certain number of referrals is reached.

• Track effectiveness using unique referral codes.

This method helps expand the potential customer base at a lower cost than traditional advertising.

Promote the program across multiple channels

• Send marketing emails to existing customer lists.

• Post information on websites, fan pages, Zalo, and at points of sale.

• If appropriate, consider advertising through local newspapers or radio to increase reach.

Thorough communication helps more people learn about and participate in the program.

Special offers for the most loyal customers

• Increase discounts for frequently purchasing customer groups.

• Give free products on birthdays or anniversaries.

• Provide early access to new products or promotions.

Loyal customers are powerful natural promoters. When they are satisfied, they will recommend the brand to their acquaintances. This word-of-mouth method has high credibility and plays an important role in sustainably attracting new customers.

Step 6: Emphasize expertise and customer service

Clearly demonstrate expertise and experience

• Showcase practical experience, certifications, completed projects, or positive feedback from previous clients.

• Share in-depth knowledge through articles, tutorial videos, or short consulting sessions.

• Clearly explain the work process so customers understand what they will receive.

When a business demonstrates expertise, trust increases significantly and strongly supports an effective customer attraction strategy.

Invest in customer service that exceeds expectations

• Respond quickly via phone, email, or social media.

• Provide detailed consultations without sales pressure.

• Proactively offer post-sale support instead of just focusing on closing deals.

Today's customers don't just buy products; they buy experiences. Good service increases repeat rates and generates more potential customers.

Offer free consultation or support with products

• Offer a free consultation session when customers purchase a service package.

• Provide detailed user guides or value-added materials.

• Host online Q&A sessions for new customers.

This added value helps customers feel they are getting more than they paid for, thus increasing their likelihood of making a purchase decision.

Step 7: Experiment with multiple advertising channels

Build a controlled experimental plan

• List potential channels: Google Ads, Facebook, TikTok, local newspapers, flyers, email marketing.

• Choose one new channel to test each month to accurately measure effectiveness.

• Set specific goals: number of leads, cost per order, revenue generated.

Continuous experimentation is a crucial step in an effective customer attraction strategy, rather than relying on a single channel.

Measure and eliminate ineffective channels

• Track reach, engagement, and conversion rates.

• Compare advertising costs with actual profits.

• If goals are not met after 3-6 months, boldly stop to optimize the budget.

Effective marketing is based on data, not on intuition or trends.

Do not assume customer behavior

• Even if a young customer base is often active on social media, actual results may differ.

• Sometimes an ad or a discount coupon in a local newspaper yields better orders.

• Always verify assumptions with data instead of speculation.

The market changes constantly, so businesses need to be flexible in adjusting to optimize attracting potential customers.

Focus on the most profitable channels

• After the testing phase, increase the budget for channels with good performance.

• Optimize content, messaging, and target audience on that channel.

• Maintain regular monitoring to ensure long-term effectiveness.

A sustainable advertising strategy is not about running many channels at once, but about finding the most suitable channel to develop a stable and profitable customer acquisition system.

Step 8: Update online business information

Synchronize information on Google and review platforms

• Accurately update store name, address, phone number, and opening hours.

• Add actual photos and service descriptions containing keywords like effective customer attraction methods, attracting online customers, reputable store.

• Check and respond to customer reviews to increase credibility.

Complete and consistent information helps businesses appear easily when customers search on Google, thereby increasing opportunities to attract potential customers.

Optimize profiles on directories and local platforms

• Update data on review sites, maps, and business directories.

• Ensure no outdated or incorrect information that could damage reputation.

• Check periodically every 3-6 months to maintain accuracy.

Synchronization helps Google highly rate business reliability, improving local search visibility.

Do not ignore traditional directories

• Update information in local phone directories or regional business publications.

• Ensure contact numbers and addresses are always accurate.

• Combine online and offline to cover the maximum customer base.

While most users search online, some customer groups still check traditional channels. Fully updating across all platforms helps increase visibility and supports a sustainable customer attraction strategy.

Step 9: Join community organizations to expand customer base

Join local associations and organizations

• Participate in organizations such as the Chamber of Commerce or Rotary Club to expand business relationships.

• Connect with businesses in the same area to create cross-collaboration opportunities and customer referrals.

• Regularly attend meetings, workshops, and fundraising events.

These organizations often tend to prioritize using services and referring members within the same network, helping increase opportunities to attract potential customers.

Build reputation through community activities

• Sponsor or partner with charity programs.

• Share expertise at local workshops or events.

• Proactively support other members in the network.

Appearing in a positive role helps enhance brand image and build trust.

Leverage the power of word-of-mouth referrals

• Establish strong personal relationships with members.

• Provide excellent service experiences so they are willing to refer you.

• Monitor and nurture long-term relationships instead of just seeking short-term gains.

Referrals from the community are highly reliable and low-cost, making them an important part of an effective customer attraction strategy. When a business is supported by the community, new customer flow will be more stable and sustainable.

Secret 3: How to do online marketing to attract new customers

Step 1: Invest in website platform before running ads

Optimize technical aspects and page loading speed

• Ensure the website is always stable, without 404 errors or interruptions.

• Optimize loading speed to under 3 seconds, especially on mobile phones.

• Check security (SSL, anti-spam, anti-malware) to increase trustworthiness.

If the technical foundation is weak, all effective customer attraction strategies through advertising will be a waste of budget.

Optimize user experience and conversion

• Clear interface, easy to find information, prominent purchase buttons.

• Concise ordering process, minimizing unnecessary steps.

• Fully display return policies, warranties, and contact information.

Visitors only stay for a few seconds to decide. If the website is difficult to use, they will leave and not return.

Prepare content and SEO before driving traffic

• Create content containing keywords such as attracting online customers, increasing potential customers, solutions for… relevant to the industry.

• Write detailed product descriptions, focusing on benefits rather than just listing features.

• Optimize titles, meta descriptions, and article structure to increase search visibility.

With a good content foundation, the website will naturally attract some organic traffic.

Only run ads when the system is ready

• After the website is stable, then invest in Google Ads, social media advertising, or hire a marketing manager.

• Monitor conversion rates before and after website optimization.

• Prioritize improving conversions before increasing advertising budget.

Ads only serve to bring users to the website. If the website is not good enough to persuade them to buy, all efforts to attract customers will not generate actual revenue.

Step 2: Offer free value to attract customers

Provide high-quality free content

• Post short tutorial videos, knowledge-sharing articles, specialized blogs, or free e-books.

• Focus on solving specific problems that customers are looking for.

• Naturally integrate topics such as effective ways to attract customers, solutions to increase revenue, practical marketing strategies if relevant to the industry.

When the content is useful, customers will proactively return and remember the brand.

Build a landing page to collect information

• Create a dedicated landing page for free materials.

• Require customers to leave their email or phone number before downloading.

• Clearly commit to data security to increase registration rates.

A landing page helps convert visitors into potential customers instead of just reading and leaving.

Nurture customers with email marketing

• Send a series of emails sharing knowledge before introducing products.

• Provide special offers or promotions for registered users.

• Monitor email open rates and adjust content accordingly.

The strategy of providing value before selling helps build trust, increase professional credibility, and provide long-term support for a sustainable customer attraction system.

Step 3: Develop social media to attract customers

Create and optimize social media accounts

• Build business pages on popular platforms like Facebook, Pinterest, and Twitter.

• Complete your profile: clearly describe services, add website links, and update accurate contact information.

• Post product introductions, promotions, and links to free downloadable materials.

This is a fundamental step in the strategy of attracting online customers and expanding brand reach.

Maintain regular and valuable content

• Don't just post daily deals; intersperse posts with knowledge sharing, useful tips, or real-life stories.

• Maintain a stable frequency to keep natural engagement.

• Respond to comments and messages quickly to increase credibility.

Like blogs, the value of social media lies in consistency and useful content.

Combine collaboration and paid advertising

• Follow relevant businesses for cross-promotional partnerships.

• Experiment with Facebook ads with targeting features based on age, interests, and behavior.

• Set a small budget for testing before scaling up.

Targeted advertising helps reach the right potential customers instead of a broad audience.

Build long-term relationships with customers

• View social media as a connection channel, not just a sales platform.

• Create two-way conversations instead of just posting announcements.

• Receive feedback and improve products based on customer opinions.

When businesses build trusted relationships, customers will return frequently and refer others. This is a sustainable foundation for an effective customer acquisition strategy in the long run.

Step 4: Consider free shipping to increase conversions

Increase perceived value with free shipping

• Free shipping makes customers feel like they're getting a "better deal" without direct discounts.

• Buyers often prefer to receive something extra rather than a deep discount.

• Messages like "Free Nationwide Shipping" can quickly improve conversion rates.

This is a practical tactic in effective customer acquisition, especially for online sales.

Carefully calculate costs before implementing

• Determine the average shipping cost per order.

• Consider setting conditions such as free shipping for orders above a certain price.

• Recalculate profit margins to ensure cash flow is not affected.

Free shipping is only effective when overall profitability is still maintained.

Combine added value instead of just discounts

• Add small gifts instead of directly reducing the selling price.

• Create product bundles with shipping incentives.

• Emphasize product quality so customers don't feel like they're buying "discounted items."

Consumers often value added value more than deep discounts. When they feel they are getting more than what they paid for, the likelihood of purchasing and returning will be higher.

Step 5: Reward loyal customers

Design loyalty bonuses with a clear strategy

• Offer gifts or discount codes to customers who purchase through email marketing or fan page.

• Create a loyalty points program specifically for online customer groups.

• Provide rewards with real value instead of symbolic gifts.

A well-designed program will strongly support an effective way to attract customers and increase repeat purchases.

Personalize rewards based on purchasing behavior

• Send birthday offers or offers based on purchase history.

• Reward customers for referring friends who purchase through a unique link.

• Segment customers to offer appropriate reward tiers.

This approach helps increase satisfaction and expand the potential customer base through referrals.

Leverage email and social media to nurture relationships

• Send thank-you emails after purchase with a discount code for the next time.

• Announce exclusive benefits for fan page followers.

• Emphasize that rewards are only for the loyal community.

When customers feel valued, they tend to recommend the brand to others. Loyalty bonuses not only help increase repeat revenue but also serve as a sustainable tool in the long-term customer acquisition strategy.

Step 6: Run effective PPC ads

Understand the nature of pay-per-click advertising

• PPC (Pay Per Click) is a form of advertising where you pay each time someone clicks on your ad.

• Businesses create accounts on platforms like Google, Bing, or Yahoo to appear at the top of search results.

• You bid for each click; a higher bid and good quality score will help your ad display higher.

This is a powerful tool in the strategy of effective customer acquisition, especially when needing to increase traffic quickly.

Choose keywords based on products and customer behavior

• Analyze what phrases customers usually search for before buying.

• Combine main keywords with specific needs such as "buy," "how much," "nearby."

• Avoid choosing overly general keywords as they are high cost and highly competitive.

The right keywords help reach precise potential customers instead of attracting low-quality clicks.

Prioritize long-tail keywords

• Use specific 2-4 word phrases based on product or region.

• For example: instead of "sports shoes," use "cheap men's sports shoes Hanoi."

• Long-tail keywords are often cheaper and have higher conversion rates.

This is a practical tactic for small businesses looking to optimize their advertising budget.

Research before bidding

• Use keyword research tools, such as WordStream's free tool, to check popularity and competition.

• Compare estimated costs before launching campaigns on Google Ads or Microsoft Advertising.

• Continuously monitor and optimize to reduce cost per click over time.

PPC isn't just about spending money to rank at the top. For long-term sustainability, businesses need to optimize keywords, ad content, and landing pages for effective conversions, thereby building a profitable long-term customer acquisition system.

Avoid buying email lists and fake followers

Don't chase low-quality numbers

• Purchased email lists often don't match the target audience.

• Fake social media followers don't generate real engagement or revenue.

• Email open rates and conversions are often very low, reducing campaign effectiveness.

"Good" but low-quality numbers will not help improve effective customer acquisition methods.

Prioritize building a real customer base

• Collect emails through free content, offers, or website sign-ups.

• Increase followers with useful content and organic engagement.

• Nurture relationships by sharing value before selling.

Customers who voluntarily follow and sign up are genuinely potential customers.

Focus on long-term value

• Repeat customers bring more stable revenue.

• Loyal customer bases tend to refer new people.

• Quality interactions increase credibility and improve brand image.

Building a foundation with good products, quality content, and genuine communication may take time, but it is a sustainable customer acquisition strategy that yields long-term profits.

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Translated by: Lesley Collins Tran.