How to increase video views on Facebook: 15 tips to boost engagement and views

Currently, over 70% of Facebook users in Vietnam watch videos daily, yet most videos posted don't achieve the expected number of views. You might have invested time in filming and editing, but your videos still get "buried" among thousands of other content.

The problem isn't that you're not good enough—it's that you haven't optimized your video view strategy on Facebook correctly according to user behavior and platform algorithms.

This article will help you understand:

• Why your videos get few views despite good content
• Simple yet effective ways to increase video views on Facebook immediately
• How to leverage the algorithm to reach more people with your videos

By applying these tips correctly, you can absolutely increase your Facebook video views, improve engagement, and expand your audience sustainably—even if you're just starting out.

Tip 1: Create an engaging, SEO-friendly video title

Understanding the role of titles in increasing Facebook video views

• The title is the first factor that determines whether a viewer stops or scrolls past.
• A good title helps increase Facebook video views, improves click-through rate (CTR), and retains viewers.
• Facebook's algorithm prioritizes videos with clear, relevant, and engaging titles that attract initial interaction.

How to write attractive video titles that meet viewer needs

• Clearly state the benefit: what viewers will gain from watching the video.
• Use main keywords like how to increase video views on Facebook, "increase Facebook engagement," "million-view videos."
• Keep titles short, easy to understand, and avoid being verbose.
• Create curiosity while remaining truthful to encourage clicks.

Examples:

• "How to quickly increase Facebook video views in 24 hours"
• "3 tips to easily get millions of views on Facebook videos"

Avoid misleading or inaccurate titles

• Don't use sensational headlines that don't match the video content.
• Facebook may reduce distribution or flag as spam if titles are dishonest.
• Viewers who feel "tricked" will quickly leave, reducing video effectiveness.

Tips for optimizing titles for sustained view growth

• Combine main keywords + specific benefits.
• Write in the language Vietnamese people typically search for.
• Review the title before posting to ensure it accurately reflects the content.

Tip 2: Choose an engaging thumbnail to boost views

Understand the role of thumbnails in increasing Facebook video views

• A thumbnail (video cover image) is the determining factor in whether a viewer stops or not.
• A prominent thumbnail helps increase Facebook video views, improving the click-through rate from the very first impression.
• Facebook prioritizes distributing videos with good interaction from thumbnails and titles.

How to choose an attractive thumbnail that aligns with Vietnamese user behavior

• Choose the most striking moment in the video (strong emotions, clear actions).
• Prioritize clear faces and expressions to create a connection.
• Add short text (3–5 words) emphasizing benefits like: "fast view increase," "Facebook secret."
• Use contrasting colors that are easy to see on a phone screen.

How to create a professional, easy-to-make thumbnail

• Screenshot from the video:
  • Mac: Command + Shift + 3
  • Windows/Linux: PrtScn
• Use editing tools (Canva, Photoshop, etc.) to:
  • Add arrows, circles, highlight important details.
  • Increase brightness, sharpness for a clearer image.
• Ensure standard size, avoiding pixelation or blurriness.

How to properly upload a thumbnail to a Facebook video

• Go to the already posted video on your Fanpage (Business Page).
• Select "Edit Video."
• Go to the "Thumbnail" section.
• Select "Manual" and upload your prepared thumbnail image.

Important notes to avoid decreased engagement

• Do not use misleading images that differ from the video content.
• Avoid cluttering with too much text, which can be visually confusing.
• Always ensure the thumbnail accurately reflects the content to retain viewers.

Tip 3: Captivate viewers in the first 3 seconds

Why the first 3 seconds determine Facebook video views

• Users often scroll very quickly; a video only has 1–3 seconds to retain them.
• If not engaging enough, the video will be skipped, significantly reducing Facebook video view growth.
• Facebook's algorithm prioritizes videos with a high retention rate from the start.

How to start a video to make viewers stop immediately

• Start with a question that hits a direct need:
  • "Why are your uploaded videos getting no views?"
• State a clear benefit at the beginning:
  • "Just 1 minute to learn how to increase Facebook video views."
• Create a sense of urgency or curiosity:
  • "90% of video creators make this mistake..."

Use a climax at the very beginning

• Cut an exciting part of the video and put it at the beginning (highlight).
• Choose moments with strong emotions, surprising results, or valuable information.
• This helps retain viewers longer and increases Facebook video engagement.

Optimize visuals and audio in the first seconds

• Clear visuals, fast transitions, avoid lengthy intros.
• Add large text or subtitles so viewers understand even if sound is off.
• Avoid slow or rambling openings that make viewers leave.

Important principles for sustainable view growth

• The opening content must align with the main content; no "clickbait."
• Focus on addressing exactly what viewers are searching for: how to increase video views on Facebook.
• Always experiment with different openings to find the most effective format.

Tip 4: Choose the right video format to increase views

Understand your audience before creating videos

• Clearly define your target audience: beginners, sellers, content creators, etc.
• Find out what they are interested in: how to increase video views on Facebook, engagement tips, making money online, etc.
• The more relevant the content is to their needs, the easier it is for the video to increase Facebook video views.

Choose the right video format for your goal

• How-to videos: easily gain views, suitable for keywords like how to increase video views on Facebook.
• Experience-sharing videos: build trust, retain viewers.
• Short videos (Reels): easily go viral, quickly reach many people.
• Entertainment videos: increase engagement but require the right audience segment.

Maintain consistency to build a strong channel

• Maintain a consistent content style (e.g., specializing in Facebook tips).
• Design thumbnails, fonts, and colors consistently for easy recognition by viewers.
• Post videos regularly so Facebook recognizes active channel engagement.

Avoid off-topic content that reduces effectiveness

• Do not intersperse too many different topics (e.g., switching from educational content to comedy).
• Inconsistent content makes it difficult for viewers to follow, reducing Facebook video view growth.
• The algorithm also struggles to distribute to the correct audience segment.

Practical strategy for sustainable growth

• Choose 1–2 main content formats and excel at them.
• Observe which videos get high views and replicate their success.
• Continuously optimize content based on viewer feedback.

Tip 5: Add subtitles to increase video views

Why subtitles are important for Facebook videos

• Approximately 85% of Facebook users watch videos without sound.
• Without subtitles, viewers won't understand the content and are likely to scroll past.
• Subtitles help increase video views on Facebook, improve watch time, and retain viewers longer.

Practical benefits of adding subtitles to videos

• Viewers can understand the content even in public places or when it's inconvenient to turn on sound.
• Increases accessibility for hearing-impaired or hard-of-hearing individuals.
• Makes videos clearer and easier to follow → increases Facebook video engagement.

How to add subtitles simply and easily

• Write concise subtitles that capture the main idea, avoid being verbose.
• Synchronize text with the spoken words in the video.
• Use an easy-to-read font and large enough size for viewing on mobile.
• Can use tools like CapCut, Canva, or Facebook's automatic subtitle feature.

Tips for optimizing subtitles for effectiveness

• Highlight important keywords like how to increase video views on Facebook.
• Keep sentences short, easy to read in 1–2 seconds.
• Use contrasting colors to stand out against the video background

Note to avoid decreasing viewer experience

• Do not cover the main content of the video
• Avoid spelling errors or timing issues
• Do not cram too much text, confusing viewers

Tip 6: Use square videos to increase views

Why square videos are effective on Facebook

• More than 80% of Facebook users access it via mobile phones
• Square videos (1:1) occupy more screen space → easily attract attention
• Increases the likelihood of stopping scrolling, thereby helping to increase video views on Facebook

Quick comparison of popular video formats

• Horizontal videos (16:9): suitable for YouTube, but smaller on mobile phones
• Vertical videos (9:16): good for Reels, but not optimized for regular posts
• Square videos (1:1): balanced, display well on both mobile and News Feed

How to optimize square videos correctly

• Export videos with a 1:1 aspect ratio (1080 x 1080 pixels)
• Place main content in the center to avoid cropping when displayed
• Add clear text and subtitles to support sound-off viewing
• Ensure images are sharp and not pixelated when posted

When to prioritize square videos

• Knowledge-sharing videos, tips like how to increase video views on Facebook
• Promotional videos, sales videos that need to display information clearly
• Videos posted on Fanpages, News Feed

Notes for maximum effectiveness

• Do not use horizontal videos and then "force" them into a square, which ruins the layout
• Check display on mobile phones before posting
• Combine attractive thumbnails, titles, and openings to increase Facebook video views

Tip 7: Write SEO-friendly video descriptions

Understanding the role of descriptions in increasing Facebook video views

• Descriptions help Facebook understand video content for distribution to the right viewers
• It's where you insert keywords like how to increase video views on Facebook, "increase Facebook engagement"
• Directly impacts visibility and increases Facebook video views

How to write concise yet effective descriptions

• Summarize video content in the first 1-2 sentences (most important)
• Clearly state the benefits viewers will receive
• Keep the length moderate (around 2-4 lines), avoid being verbose
• Write naturally, in a way Vietnamese people would search

Example:

• "Video sharing how to quickly increase Facebook video views, easy to apply for beginners. Apply now to increase engagement and reach more people."

How to insert keywords for search optimization

• Place the main keyword at the beginning of the description
• Combine related keywords: increase Facebook video views, "how to make video viral", "increase Facebook engagement"
• Do not stuff too many keywords, which can be counterproductive

Tips to increase video description effectiveness

• Add a call to action: "Watch now", "Try it today"
• Can embed relevant hashtags (#tangviewfacebook, #videomarketing…)
• Update descriptions according to new search trends

Important notes to avoid reducing reach

• Do not write descriptions that are misleading about the video content
• Avoid keyword spamming or writing too long, which distracts viewers
• Always prioritize clarity and ease of understanding to retain readers

Tip 8: Upload videos directly to Facebook

Why you should upload videos directly instead of embedding links

• Facebook prioritizes natively uploaded videos (native videos) over links from YouTube or other websites
• Native videos often have a higher display rate, significantly helping to increase video views on Facebook
• External links tend to have reduced reach because Facebook wants to keep users on its platform

How to correctly upload videos for optimized effectiveness

• Upload videos directly to your Fanpage or personal account
• Add complete: title, description, thumbnail, subtitles
• Post during peak online hours (noon, evening)
• Recheck video quality before posting

Do not post the exact same video on all platforms

• Each platform has different algorithms (Facebook, TikTok, YouTube, etc.)
• Duplicate video posts may perform worse
• Facebook prioritizes "unique" content that fits the platform

How to optimize videos specifically for Facebook

• Adjust the format (prioritize square 1:1 or vertical videos)
• Add subtitles because users often watch without sound
• Condense content to suit quick viewing habits
• Optimize by topic such as how to increase video views on Facebook

Strategy to sustain view growth

• Always prioritize original, direct video uploads
• Customize content for each platform instead of re-posting verbatim
• Monitor performance to improve future videos

Tip 9: Add a Call to Action (CTA)

Why CTA helps increase Facebook video views

• Facebook prioritizes videos with high engagement (comments, shares, clicks)
• A well-placed CTA will prompt viewers to act immediately
• Increased engagement → increased distribution → increased Facebook video views

How to place effective CTAs, tailored to Vietnamese user behavior

• Ask simple questions to encourage comments:
  • "Have you tried this method?"
• Clear calls to action:
  • "Comment 'OK' to receive the document"
• Guide viewers to the next step:
  • "See the link in the description for details"

Timing to insert CTA for high effectiveness

• Beginning of video: retain viewers from the start
• Middle of video: when viewers are interested in the content
• End of video: prompt action after providing value

Tips to optimize CTA for engagement

• Concise, easy to understand, no beating around the bush
• Directly related to the video content (e.g., how to increase Facebook video views)
• Create a sense of benefit or reward for acting

Important notes to avoid being counterproductive

• Do not overuse CTAs in one video
• Avoid vague calls like "like and share" without a reason
• Ensure CTAs are natural and not annoying

Tip 10: Tag the right people to increase views

Why tagging helps increase Facebook video views

• When tagged, Facebook sends a direct notification to the tagged person
• Increases the likelihood of them interacting or sharing → expanding the audience
• Helps videos spread faster, supporting increased Facebook video views

How to tag correctly and effectively

• Tag people appearing in the video
• Tag people or pages mentioned in the content
• Tag inspirations or relevant partners
• Prioritize tagging accounts with genuine interactions

Tips to leverage tags for increased engagement

• Combine CTA: "I tagged you in the video, check it out!"
• Tag relevant Fanpages to increase credibility
• Use tags as a way to connect with the community, not just to "bait views"

Mistakes to avoid when tagging

• Tagging irrelevant people just to get views
• Overusing tags, which can be off-putting
• May lead to Facebook marking as spam, reducing distribution or deleting the video

Sustainable tagging strategy

• Always ensure relevance between content and tagged individuals
• Build relationships so they are willing to interact back
• Combine with quality content to maximize Facebook video view growth

Tip 11: Pin featured videos on your Fanpage

Why you should pin videos to increase Facebook video views

• Videos are displayed at the top of the page → increases visibility for new visitors
• Increases organic views from Fanpage visitors
• Helps boost Facebook video views without ads

How to enable the featured video section on your Fanpage

• Access your Fanpage on a computer
• Go to Settings
• Select “Templates and Tabs”
• Click “Edit” next to the current Template
• Select “Video Page” then click Apply

How to pin featured videos to the top of the page

• Return to your Fanpage
• Find the “Spotlight” section
• Click “Choose video”
• Select the video you want to prioritize

How to effectively choose videos to pin

• Prioritize videos with valuable content like how to increase Facebook video views
• Videos with good engagement (high likes, comments)
• Videos that clearly represent your brand or strengths

Tips to optimize for more views from featured videos

• Update pinned videos according to trends or new campaigns
• Combine compelling titles, thumbnails, and descriptions
• Include clear CTAs to increase engagement

Important notes

• Do not pin low-quality or outdated videos
• Avoid leaving old videos pinned for too long, as it reduces Fanpage appeal
• Always check the display experience on mobile devices

Tip 12: Use insights to increase video views

Why use Insights to optimize Facebook videos?

• Real data helps you understand what's working
• Avoid making impulsive videos, increasing the chances of increasing Facebook video views
• Facebook prioritizes content that matches user behavior

How to access and read Insights on a Fanpage

• Go to Fanpage → select “Insights”
• View important metrics:
  • Video views
  • Average watch time
  • Audience retention rate
  • Engagement (likes, comments, shares)

How to use data to improve content

• Identify high-view videos → analyze commonalities
• See when users are most active online → choose appropriate posting times
• Check where viewers drop off → optimize the opening section

Tips to leverage Insights for quick effectiveness

• Replicate successful video formats (e.g., tips on how to increase Facebook video views)
• Adjust video length according to viewer behavior
• Continuously monitor to keep up with content trends

Important notes when analyzing data

• Don't just look at views; also consider retention rate and engagement
• Avoid making constant changes without sufficient data
• Always test multiple content versions to find optimal approaches

Tip 13: Livestream to quickly increase views

Why livestream helps increase Facebook video views

• Facebook prioritizes live videos due to high real-time interaction
• Viewers can comment and ask questions instantly → increases engagement
• Livestreams often receive more notifications → helps quickly increase Facebook video views

When to livestream for best results

• Share knowledge, tutorials such as how to increase Facebook video views
• Answer questions directly from viewers
• Launch products, sell, or provide new information

How to livestream to attract and retain viewers

• Prepare clear content with a simple script
• Create an engaging live title, clearly stating benefits
• Interact continuously: read comments, address viewers by name
• Include calls to action: “Comment for support,” “Share live for materials”

Tips to optimize livestream for increased effectiveness

• Choose times when many people are online (noon or evening)
• Ensure clear lighting and sound
• Maintain an appropriate duration (15–30 minutes) to keep content concise
• Save the livestream to continue increasing Facebook video views after it ends

Important livestreaming notes

• Avoid rambling or unfocused content
• Don't have excessive waiting time at the beginning of the broadcast
• Always thoroughly check the internet connection before going live

Tip 14: Share videos outside of Facebook

Why multi-platform sharing increases Facebook video views

• Helps reach more users outside of Facebook
• Leverage customer base from websites, TikTok, YouTube, etc.
• Increases traffic → supports increasing Facebook video views

Effective channels for sharing videos

• Personal website/blog: embed videos to increase time spent on page
• TikTok, YouTube Shorts: link back to Facebook
• Zalo, email, online communities: easily reach Vietnamese users
• Relevant Facebook groups (share appropriately, don't spam)

How to share correctly to attract viewers

• Write concise descriptions, highlighting video benefits
• Naturally lead: “Watch the full video here…”
• Focus on content that meets demand, such as how to increase Facebook video views

Optimization tips to increase effectiveness from external traffic

• Customize content for each platform (do not copy exactly)
• Use short videos as "bait" to drive traffic to the main video
• Include clear CTAs for viewers to click to Facebook

Important notes to avoid counterproductive effects

• Do not spam links across multiple platforms simultaneously
• Ensure content is appropriate for each community
• Monitor effectiveness to identify the best traffic sources

Tip 15: Run ads to increase video views

Why Facebook Ads help quickly increase Facebook video views

• Allows reaching the right audience by age, interests, behavior
• Quickly increases impressions and interaction potential
• Suitable when needing to boost how to increase Facebook video views in a short time

How to set up effective video ads (step-by-step)

• Step 1: Go to Ads Manager
• Step 2: Select “Video Views” as your objective
• Step 3: Define your audience: age, location, relevant interests
• Step 4: Set your budget (start small to test)
• Step 5: Select the video to advertise and publish

How to choose the right audience to optimize costs

• Target people interested in content like how to increase Facebook video views, marketing, online business
• Use Custom Audiences from people who have already engaged
• Expand with Lookalike Audiences to increase reach

Tips for running ads to increase effectiveness

• Use videos with engaging openings to retain viewers
• Combine clear titles, thumbnails, and CTAs
• Test multiple video versions to find the most effective content

Important notes to avoid wasting budget

• Do not run ads if the video content is not optimized
• Monitor metrics: cost per view, watch time, engagement
• Pause or adjust if performance is low

References

1. Meta Platforms, Inc.. (2024). Facebook Video Best Practices. Retrieved from https://www.facebook.com/business/help
2. Meta for Business. (2024). Guide to Video Ads and Engagement on Facebook. Retrieved from https://www.facebook.com/business
3. DataReportal. (2024). Digital 2024: Vietnam. Retrieved from https://datareportal.com/reports/digital-2024-vietnam
4. Statista. (2024). Facebook Usage Statistics and Video Consumption Trends. Retrieved from https://www.statista.com
5. Hootsuite. (2024). Social Media Trends Report 2024. Retrieved from https://www.hootsuite.com/resources
6. HubSpot. (2024). Video Marketing Statistics and Strategy Guide. Retrieved from https://www.hubspot.com
7. Sprout Social. (2024). Social Media Engagement and Video Performance Report. Retrieved from https://sproutsocial.com/insights
8. Think with Google. (2024). Consumer Behavior and Video Trends in Southeast Asia. Retrieved from https://www.thinkwithgoogle.com
9. Nielsen. (2023). Audience Insights and Digital Video Consumption. Retrieved from https://www.nielsen.com
10. We Are Social. (2024). Global Digital Report. Retrieved from https://wearesocial.com

Content edited by: Rowan Hudson Le.

Information reviewed and verified by expert: Sarah Harkleroad.