Marketing Plan Steps: 4 Ways to Build an Effective Strategy

Do you want to develop a professional marketing plan but don't know where to start? This article will guide you on how to build an effective strategy through practical steps. From market analysis to goal setting, you will immediately have a professional sample marketing plan, helping to optimize resources and boost revenue for your business.

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Janet Peischel Nội dung được xác thực bởi chuyên gia
Các bước lập kế hoạch Marketing: 4 cách xây dựng chiến lược hiệu quả

According to many industry surveys, over 60% of small businesses in Vietnam do marketing without a clear plan, leading to high spending but low effectiveness. This is also why more and more people are searching for the steps to create a Marketing plan to optimize costs and sustainably increase revenue.

If you're struggling with where to start, this article will help you understand how to build a simple and easy-to-implement Marketing plan right away. You'll know who to target, which channels to choose, and what to do to attract customers more effectively.

Instead of intuitive marketing, mastering the steps to create a Marketing plan will help you stay on track, save time, and increase conversion rates from the very first steps.

Method 1: Write a standard Marketing plan

Step 1: Briefly summarize the marketing plan

Start with an Executive Summary

  • This is the introductory section that helps readers quickly understand your entire marketing plan in 1–2 short paragraphs.
  • It should be written simply and clearly, avoiding complex terminology to be accessible to non-specialists.

Content needed in the Executive Summary

  • A brief introduction to the product/service you are marketing.
    • Janet Peischel Digital Media Expert

    Janet Peischel is a digital communications expert and the owner of Top of Mind Marketing, with over 15 years of consulting experience and 15 years in marketing, having previously held leadership positions at Bank of America.

Updated on Ngày 16 tháng 07 năm 2026 (GMT +7)

3 comments

Cái phần ý tưởng Marketing sáng tạo đúng là cứu cánh cho mình luôn. Bình thường họp team toàn ngồi nhìn nhau rồi “brainstorming” thành ra cãi lộn vì chẳng ai có quy trình gì cả 🚩. Áp dụng mấy bước thực chiến trong này thấy mọi thứ trơn tru hẳn, không còn cảnh cả hội ngồi thẫn thờ đợi ý tưởng từ trên trời rơi xuống nữa. Cảm ơn Tiptory nhé!

Trần An ViệtMar 22, 2026

Xưa giờ mình cứ tưởng xác định điểm mạnh điểm yếu là chuyện nhỏ, cho đến khi ngồi xuống làm ma trận SWOT mới thấy… tiền đình 🤯. Đúng là không có hướng dẫn thì chỉ có nước ngồi vẽ hươu vẽ vượn. Bài viết chia sẻ rất thực tế, giúp mình bớt ảo tưởng sức mạnh về sản phẩm của mình hơn hẳn. Có ai làm Marketing mà tự thấy mình “yếu” toàn diện như mình không?

Alex TaylorMar 22, 2026

Đọc xong bài này mình mới bừng tỉnh 😅. Trước giờ toàn lập kế hoạch Marketing theo kiểu “tâm linh”, cứ nghĩ đăng bài là có đơn, ai dè thực tế nó lạ lắm. Giờ mới biết phải phân tích thực trạng, nghiên cứu đối thủ bài bản thì mới mong “nổ” inbox được. Anh em nào cũng đang đợi vận may như mình thì vào đọc gấp kẻo muộn nha!

Hiền Thục DươngMar 22, 2026

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Practical knowledge

Expert Q&A

In-depth analysis and practical advice from leading experts.

For newcomers, the most crucial factors are understanding the target customer and clearly defining business objectives. Instead of trying to implement too many channels at once, you should focus on analyzing the current situation to understand your resources. A well-structured marketing plan must start by addressing the customer's pain points, and only then should you choose appropriate messages and communication channels to optimize your budget from the outset.

To determine if your strategy is on track, you need to establish specific KPIs for each stage, such as website visits, conversion rates, or customer acquisition cost (CAC). Tracking actual data weekly allows you to promptly adjust your Marketing tactics to market fluctuations. A successful plan is not merely theoretical; it must be reflected in revenue growth and brand recognition.

Whether to outsource or handle things in-house largely depends on the size and budget of your business. If you have a team with in-depth product knowledge, developing your own marketing strategy will ensure the message is accurately conveyed and save costs. However, if you want to rapidly break through in a competitive market or lack specialized expertise, partnering with experts will provide you with an objective perspective and access to modern, optimized tools, thereby minimizing the risk of going in the wrong direction.

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The content on Tiptory is for informational purposes only, based on expertise and practical experience. We are not responsible for any risks arising from the application of this information. Readers are responsible for their own judgment and decisions.
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